The Green Marketing Manifesto Hardcover – December 17, 2007

This book is meaningful, well written and logically presented. The author takes the fact that traditional marketing encourages people to buy more stuff; and yet green values mitigate against excessive consumption. How is the gap addressed by marketing people who want to be green? He then presents a grid of nine approaches and analyses them one-by-one in an intelligent and not over laboured way, full of humour, anecdotes and examples.The language is clear and the book is well written and immensely readable. It is not just for marketing people or green people, but anybody who reads it will come out with a greater awareness of both.

obvious, dated book. If you don't know anything about the subject you may find it to be helpful, but I was very underwhelmed.

John Grant's latest book is both a timely and important read. It deals with the role marketers and brands can play in making green normal behavior. It gives a straightforward model of thinking (a 3 x 3 grid) about the role brands and marketing can play, and how to avoid the pitfalls of greenwashing. A provocative read, packed full of examples, to make you think.

An indispensable resource to clarify the issues around green marketing and green business. The businesses that he effects with this will be far reaching. As a consultant and an eco-preneur for the past five years, the concept to go further - to be greener - has a blueprint. Our profession can take these ideas and run with it - hopefully to the zero emitting finish line.

This book is very readable, yet also manages to explain some really important cultural forces of the 21st century in a lot of depth. I particularly liked his explanation of the significance of web 2.0 (and what he calls New Marketing) and how it applies to sustainability issues, but there are lots of other things to recommend it too. The format was clear and logical, and there were quite a few interesting examples to make his points really concrete. I've got a full book review at [...]This book is highly recommended :-)

For a used book, this arrived in mint condition. Very happy with my order. Will buy again from this vendor.

Hype won't do any longer; when people buy "green" they want to know they're making a real contribution to solving global environmental problems. Although consumers no longer buy the message of unbridled consumption, the goals of marketing and sustainability don't have to conflict. John Grant recreates the field of marketing for the new "green" era with ingenuity and verve. Through varied examples, he analyzes what works and why, and leaves readers with a meaningful set of tools for thinking about their own projects. getAbstract recommends this book as a provocative approach to the future of marketing in a society where sustainability matters.

It is a good book, very helpful in organizing the green movement. The author is British and so they writing style is different. It can be a little hard to read at times.

Very interesting.

I really enjoyed this book. It went from climate change denial to organisations that are setting new standards, creating new markets, challenging consumers' habits and gaining a competitive advantage as a result.John gives a very human account of successful ways for business to engage and innovate with sustainability issues which come from his own experiences of consulting with companies like IKEA, innocent drinks, Levis, The Ecologist and others. He gives some very interesting examples and discussion e.g. M&S, Eurostar, E-bay to GE.One of my favourite examples was Innocent Drinks, who used a promotion of bottles of juice with bobble hats on to promote a campaign for Age concern, 50p of the price of the drink went to charity - so not an insignificant amount.John explains a framework that shows the level of maturity, variety of approaches and types of engagement businesses can adopt. He discusses and offers advice to the dual challenges of the importance of creativity, innovation, and imagination to create something radically better, and then making it feel intuitive and easy to adopt.I would definitely recommend this work to any business people interested in how to engage with sustainability issues or charities. I would definitely also recommend this book to environmentalist or charities who would like to better understand business and the sorts of approaches possible.

As a green marketing specialist, this is one of those books you wish you'd had time to write. It's a great read and thought provoking. The green marketing, and the bigger ethical marketing arena, is changing so rapidly that it's hard to write any rules but this offers great guidance and a roadmap with clear and practical advice. The Green Matrix' is a useful tool for examining current practice and the practice that the future needs to embrace. Check out John's latest book, GREENER MARKETING and Ethical Marketing & The New Consumer, too.

Several days after reading this, I bought five more copies for colleagues who are working out how 'green' fits in our strategy and communications. Like John's other books, the Green Marketing Manifesto is insightful, thought provoking, and very comprehensive.