The Pocket Universal Principles of Design: 150 Essential Tools for Architects, Artists, Designers, Developers, Engineers, Inventors, and Makers (Rockport Universal)

The depth is hardly the great thing about this book. It is a rather shallow introduction to each of these principles. Really just sufficient to understand and apply said principles in a useful way. Many of these principles could take a decade to master, but that's where this book becomes useful. While it would take a long time to master, it only takes a few minutes to apply to a lesser extent. Just sufficient to substantially improve a project, product, or user interface, for instance. For new designers, developers, artists, and engineers, this book is a must have.

Wow, what a great read. I went cover to cover in a few hours since I couldn't put it down. Get out your highlighter and sticky notes to earmark your favorite pages! Everything from archetypes and colors to decision making methods and design conventions. Great job!

Excellent book and reference for a "jack of all trades". I love that the book covers several areas of design, including both visual and functional aspects. It is conveniently sized, and of course...well designed. Personally, I play with everything from designing parts and tools to build/repair cars to graphic design to home organization/building projects. I outsource my "real" design work to professionals, but it is still great to understand some of these principles when reviewing their work.

Lots of great practical design advice and knowledge contained in this compact book. The design principals are in alphabetical order, some that are included- Contour Bias, Fibonacci Sequence, Golden Ratio, Form Follows Function, etc...Recently, I've heard of a principal that NASA uses, basically starting with the premise of asking "What could go wrong"- and designing from the available answers. A quick glance reference and worth it- with it you will recognize the attention, or lack of attention, given to design.

I have owned the full version of this book for years now and love it. Its a great resource to reference back to. I purchased this pocket version for a friend who is a less patient reader and he is enjoying the quick lookups, as well as this book literally fits in his pocket! If you want more in depth explanations or study material i suggest using the original book, but for TLDR, this is perfect.

This is the smallest, most concise book for human factors/ergonomics that I've ever seen. Any intelligent person would be able to extrapolate a good design from the foundation that this book establishes. I use it as a reference with other engineers on how to make our products work better for our customers. Many engineers can be obtuse when it comes to human factors/ergonomics since they are rarely end-users.

I wouldn't say I didn't know a part of those design rules, but not all. This book is very useful and easy to understand. It is definitely a book that should be on your table. So buy it, put page marks and use it.

if you would like to have a great review of your ideas or new design? this book is for YOU! Plenty of criteria to see your idea or product from different points of view

Einige der Prinzipien im Buch waren mir zwar schon bekannt, dennoch konnte ich einiges dazu lernen, was mir (als nicht-Designer) in Bereichen Geschäftsmodell-Innovation und Konzeption weiterhilft und das Verständnis für Design schärft. Das Buch fasst kurz und prägnant sowohl wichtige Prinzipien des Designs als auch ökonomische/psychologische Verhaltensweisen von Menschen zusammen. Jedes Prinzip wird in Stichpunkten beschrieben und mit einem Beispiel (in Form eines Bildes und eines kurzen erklärenden Textes) dargestellt. Dadurch sind selbst kompliziertere Prinzipien gut verständlich. Sehr zu empfehlen!

Really good to learn different principals of Design and human behaviour

Great little book for those with eyesight of a hawk. Each 'subject' is dealt with very briefly, I mean really abbreviated so to speak. But for all that it is an excellent aid as an index for further reading. Note that I also have the 'full size' publications and would recommend them also.

Great product. Bought it for a gift and the cover was torn and damaged.

If you're doing anything in the design space, this book is a must. This version is the pocket version, which I will forever keep on my desk now. It covers all of the same principals as the standard version but in bullet points. I'd recommend reading the standard version first and keeping this one as a reference.