Ultra Concentrated Liquid Laundry Detergent Soap, 64 loads (32 oz), Long Lasting Scent, 90% Less Plastic, No Harsh Chemicals, Juniper Sandalwood, Defeats Stains & Odors, HE/Standard Compatible

I've been using a different clean brand fir quite a while that I do like but started searching to see if there was a clean, made in usa option that was a bit cheaper & I found it with this! The ingredients are in fact clean & non toxic, it's super concentrated so just 1-2 Tblsp works great for an entire load. Recycleabke container which us a must for me. I enjoy the smell too. It's very faint & even more faint after the dryer but there is just a hint there & it smells really good. I only wish that it came with some sort of cup or spoon to measure out the detergent but it's still easy to use without. It cleans just as well as any other detergent & our clothes come out clean & soft. It's a yes for me & I can't wait to try more of their products.

::2/5/25:: another review but for the free & clear this time! Yes I ordered again but no scent because I did love the product and also wanted to see if it’s just me and my sensitive nose. Well… IT WAS ….. the lavender grew on me like I mentioned below but still wanted to give no scent a shot and I feel that you getA Fresh Take on Laundry – Clean Cult Ultra Concentrated Laundry Detergent free & clear is a WIN! Who knew doing laundry could actually be… fun? Okay, maybe not fun, but at least better for my family! This one is a thumbs up from me!First, a little goes a LONG way! seriously, just a small amount of this liquid gets the clothes fresh and clean. No overpowering scents, no weird residue, just pure, crisp, CLEAN and huge plus (for me) NO harsh chemicals. (While yes I LOVE the scent of some detergents and those booster beads etc, it’s just not worth the extra exposure to possibly more health consequences)Bonus points for the eco-friendly packaging! (Although due to the way the product was packaged in the box it arrived more than half empty and a mess on the inside & outside of the shipping box. But I’ve ordered twice & this wasn’t the case the first time. So it just happened to be whomever packaged the product this time around.) make sure packaging department does it the same way across the board so this way we aren’t hoping our cartons weren’t damaged in the shipping process because they didn’t pack it with enough packaging paper to prevent item from slamming around!If you’re looking for a gentle yet powerful detergent that does the job without the unnecessary extras, this one is a must-try. Say goodbye to artificial fragrances and hello to naturally fresh laundry. Definitely recommend!I included the pictures of the damaged carton and how it leaked all over the box so when I took a picture of it on the counter to show the carton, it was actually pretty much almost empty. There’s still a little bit leaking out of the bottom as you can see, there’s a little hole or cut that happened at some point, but also the bottom part had gotten so soaked that it just leaked straight out of the bottom as well so it was a hot mess. Amazon took care of it already, and I did have enough in there to do two loads of my laundry before having to throw it away because there is nothing left. so keep in mind It is possible to receive a damaged product like I said the first time around it was packaged really well no issues at all. The second time around, they only put one piece of packaging paper in there, so there was plenty of room for it to just slam around but again Amazon has always been really good at taking care of things and getting you a replacement a return or however it needs to be handled for you. They’ve always been good at doing that so I didn’t dock any points because that’s not a product issue that’s a shipping issue which is not the company’s fault when it comes to their product, but I did want to include it so this way other customers and potential buyers looking to purchase will keep in mind it could and could not happen. if it does try to keep in mind it will be taken care of for you. It’s very frustrating, but don’t be discouraged on the actual product.UPDATE FOR LAVENDER SCENTSo initially I used the product on three loads of laundry and figured that was enough to leave a fair review well, I WAS WRONG! While the smile does still bother me while measuring it out or if I smell it in the carton (again that is more of just a personal issue not so much the product) I legit have been using a measuring spoon to see how well this works for not heavily soiled clothing. Just normal everyday use from a toddler, a 3rd grader and a retail job and bedding. Oh and towels. It does a great job! And that lavender scent that bothers me so much is very faint and light and dare I say quite nice after it’s out of the dryer. It’s not overwhelming anymore. I notice this brand has an unscented versions so that might be something I will try next and let y’all know because for someone like me that truly does not like lavender scent this isn’t bad at all and I like it AFTER it’s been through the wash and dryer not before. So I changed my star rating because a little goes a long way and the smell is nice and faint after used properly.ORIGINAL:: So the product itself seemed to work fine now I didn’t try it out on heavily stained or dirty items. I washed my pillowcases and blankets so it did seem clean for me. The reason for just a three star rating is the smell. I’m already not a lavender person, I don’t dislike it, but I don’t have a strong liking of it like a lot of people do. With that being said this “wild lavender” smell is atrocious. I can’t even compare what it smells like but lavender is not it to be fair. It is very mild. It is not an overwhelming scent however it in no way reminds me of lavender, not real lavender anyways! so I don’t know if it can be that I’m sensitive to the scent of the other ingredients but due to the scent, this would be a hard pass for me in the future.

I love the recyclable packaging and the smaller carton size. It certainly beats having the bulky plastic containers and helps with being more eco friendly. Also, the smell when you open the carton is so nice and reminds me have calming lavender candles. I will say it washed my clothes well, but the scent definitely faded once the laundry dried. Despite this, I didn’t notice any residue older behind. My clothing looked great and was definitely cleaned. It’s great that it only too 1 tablespoon compared to a half cap full of standard detergent. It is very easy to use, the carton has no leakage, and the quality is good.

Love that this is concentrated, more bang for your buck. It's easy to use, smells great but my clothes don't smell like clean laundry which is what I want. Love that it is clean and eco friendly. The smell doesn't give me a headache which has been so nice.

Cleancult Laundry Detergent Liquid Soap offers a sustainable and effective alternative to traditional laundry detergents. The product is designed with eco-conscious consumers in mind, using a plant-based formula that’s free from harsh chemicals, synthetic fragrances, and dyes. Its biodegradable ingredients help reduce environmental impact, making it a solid choice for those looking to minimize their carbon footprint.In terms of performance, Cleancult liquid soap does a great job of removing everyday dirt and stains. It has a subtle, natural scent that isn’t overpowering, and its concentrated formula means you only need a small amount for each load, which can last longer than many conventional detergents.The packaging is another standout feature—Cleancult uses refillable glass bottles, which is a smart, eco-friendly move, reducing single-use plastic waste. For regular laundry needs and those committed to sustainability, Cleancult Laundry Detergent Liquid Soap is a solid, conscientious pick.

I loved the smell and how well it cleaned my clothes but after doubling checking the ingredients I realized that there is fragrance which makes this product a higher risk product for continuous use. I will use the remainder of my product (unfortunately I accidentally ordered 2 boxes) but I will be changing brands once it is gone. Definitely better than most though!

I love this product! It smells so amazing and a little bit goes a long way. I’m very sensitive to detergent, and this doesn’t irritate my skin at all. Ot leaves a beautiful, lasting, delicate scent on your clothing and bedding.

love it! Works great, better for the environment & gets my clothes clean.