WILEY What Great Brands Do: The Seven Brand–Building Principles that Separate the Best from the Rest
R**O
This book is simply exceptional!!!
This book was exceptional. You will certainly learn a lot about the great and thoughtful approaches of Denise. High value book for all of us human! She is telling on this book what great brands do, and much more value above and beyond the title! Buy now!
C**7
Good; solud; not particularly innovative
Definitely an excellent book....It makes you think focus and refocusNor particularly innovative but rich in examples and case histories
A**B
Read to know what BRAND really means.
This book changed my perception on BRANDS. Great content. Useful for any business.
A**R
Mud read for brand building
Great book to understand how to build a startup and make it a big brand.
C**A
Three Stars
Barely teaches anything new and truly practical.