LOMA Violet Shampoo and Violet Conditioner (DUO PACK) 12 Sulfate, Gluten and Paraben Free

Oh my gosh I love this stuff. I've been using maybe 10 days and can tell a big difference in the red tint. I have naturally med strawberry blonde hair and hate the red in it. This is toned the red down so much and made it more of an ash blonde. I've used 'purple' shampoos in the past and have always felt I needed to wash my hair afterwards or hated the small. Not with Loma. I can't compare it to other LOMA products, this is my first time using any of their line, but I plan to buy some regular shampoo and conditioner as well.

Works great to keep blonde ashy - try the conditioner on dry hair and let it sit for about five minutes before washing it out - it acts as a toner

I have white Hair with annoying yellow highlights. I’ve tried numerous blue shampoos but honestly LOMA has eliminated those yellows. My hair looks white now. I will continue using LOMA.

This luxurious, moisturizing shampoo does not strip much-needed oils from my gray hair, and it leaves my hair a beautiful silvery color. The conditioner is not heavy or greasy so it doesn't weigh down my hair. I wash my hair every other day and have found that I need to use this product only every other week -- I use a daily Loma product for all other washings. This product is perfectly concentrated so I don't have to use a lot, even though I have thick shoulder-length hair. I have used this product for almost two years and my mother now uses it, too!

Great product for white and blonde hair. Takes the brassiness out.

This is a good product. Gluten and sulfate free. Very gentle on hair and scalp. It's not the most effective for keeping grey hair beautiful and shiny, but it's worth it to me to avoid irritating ingredients. It does leave my coarse, thick hair shiny and soft.

I’m giving this shampoo and conditioner a four. I LOVE it and it smells amazing but I’m not so sure it’s completely neutralizing the brassy tones that were in my hair.

I had to find a shampoo and conditioner that was Soy free because I have become allergic to soy. My challenge was not only to find a soy free s&c but also one that would be great in my.... purple and blue hair. I picked this one and I’m glad I did. I really do like it and it makes my hair feel good. My head is no longer itching like crazy! I love that it came in a two pack and that it can come in a bigger container and u can buy pumps for it.