Managing Innovation: Integrating Technological, Market and Organizational Change

Explores the role of social media in today's business society. Shows us that the everyday employee can be empowered to be social and can be build brand value on a daily basis. Excellent and compelling book. A must buy for those seeking to understand the emerging role of social media in the new business environment.

Taking the Masters course in crypto? You'll need this book.

useful for the course i did on innovation

Good book I guess. What required for my Innovation Management class. The digital content is great!!

Good technical book with lots of great examples on innovation and companies that use this strategy to get ahead of the competition. Can be a little complex but definitely worth reading if you are interested in the subject matter.

Awesome book

was for school and did the trick

Great online textbook with it