Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro

I purchased the Kindle version of this book, only to find tables cut off on the right margin and many bitmapped equations that were very difficult to read. I returned it, as I expect to be able to actually view the books I purchase. This has been a recurring problem with many Kindle mathematics books. They never seem to be able to get it right, and they seldom offer a sample that is large enough to assess the quality issues before purchase.I'm giving the book 5 stars, because this is not the fault of the authors and I didn't want to unfairly penalize the overall content ratings.

It is good this time!

My biggest complaint about this book isn't so much the content, it is the publisher's poor ebook delivery. This book is not edited to take advantage of Kindle Textbooks. It does not contain page numbers, which makes it a challenge to reference when talking with other readers who have the physical book. It is difficult to navigate without page support as well. And in some cases tables and figures are truncated. Other books I have bought by this publisher do not suffer these problems, it does not make sense why this one does.

Kindle edition textbooks should be exact replicas of the actual paper textbook, with page numbers and layout that are identical. If one needs to increase the size of the text image or figures, then a simple two-finger gesture to zoom the image should be adequate. This Kindle edition is constructed in the same poor fashion that electronic textbooks used to be in that the text can be enlarged, but there are no page numbers. The resolution of enlarged figures is very, very poor. Amazon, how can you continue to provide sub optimal Kindle versions of textbooks that actually need to be read by students and scholars? There is no acceptable excuse for this. Unless you absolutely need the Kindle version due to your situation (I live overseas and am enrolled in an online MBA program...receiving textbooks by mail is simply not practical), then I strongly discourage you from buying this edition. Only if it sells poorly will Amazon and the publisher realize that they need to pony up and do a better job. It should be astonishingly easy to do so. Again, DO NOT BUY THIS KINDLE EDITION.

I bought this a few months ago. I like how they take concepts a business person would see in real like, take you through the JMP steps. This book along with the data sets help you follow along and increases understanding of the concepts. I would use this book in conjunction with other conceptual materials.

Wow. This came in EXCELLENT condition. It's brand new. I'm amazed at the quality.

I have taught, and teach, a two-course data mining sequence for the MBA business analytics specialization at my university using Dr. Shmueli’s Data Mining for Business Analytics and Practical Time Series Forecasting textbooks. Both the supporting materials and the textbooks are high-quality products that match up well with the mathematical facility and technical skills of my students. The exposition is accessible to students with a wide range of backgrounds, and balanced between enough mathematics to explain the methods but not so much that it raises barriers to understanding. I looked far and wide for comparable texts, but I know of no other combination that meets the needs of my students as well as these two texts. I unhesitatingly recommend them both.

Got the book for class, turned out I didn't need it (which was good) but the pages were falling out of the binding, there was writing all over the pages, along with highlighting throughout it. There was also like 15 "prime rental" sticky notes on the front, which is fine, but the hard cover was in horrible shape. For the price I paid, I was really upset.