Building Distinctive Brand Assets

This has critical marketing practices and helps avoid pitfalls for new marketers or business owners I highly recommend this for marketers old and new

The book provides a clear explanation of how to create strong brand identities. What sets this book apart from others is its focus on developing distinctive visual assets - it outlines methods that help brands find these assets and "own" them in their respective categories so that they can stand apart from competitors and find success in the marketplace. BTW, I had the pleasure of interviewing Jenni on my podcast — so if you want to get a preview of what's inside the book, you can search for "On Branding Podcast".

Book cover easily wears. Do you print where the best publishers are? I like the content. Your major drawback is that you center your metrics around yourself. Consider p. 51: the metrics are your perceptions of the quality present in the product.

Building Distinctive Brand Assets continues the incredible published work of the Ehrenberg-Bass Institute published works by Oxford Press. Seen to me as a third installment of the lexicon of evidence-based brand rubrics and performance, Jenni offers an approachable, yet authoritative constitution for understanding distinctive brand assets, how they work, why they matter, and rubrics to address them by. While incredibly functional and academic, the book is well-balanced in its presentation of criteria and material. a reference for years to come. Readers who first "met Jenni" in her work with cohort Byron Sharp, in "How Brands Grow/Part 2," will be delighted to experience the injection of her passion, personality, and the nuances of examples and brands to make comprehension easy and clear. The format, layout, and progression of the book are simple, clear, and well-defined. Engaged readers will walk away educated and equipped with the tools they need to address their own Distinct Brand Assets coherently and cohesively as a result.

Provocative and highly informative guide to the rules of creating distinctive assets and why it is important. This is Jenni Romaniuk's most ambitious venture into applying the theories of Edinburgh-Bass on How Brands Grow. I am a marketing and brand consultant and have found this work invaluable in advising my clients. Written for professional marketers who are already familiar with the work of Byron Sharp and Jenni, it is not for the casual reader.

Fantastic book! Extremely helpful - even after reading the first two How Brands Grow books. Beautiful nuggets of wisdom on almost every page.

Well written and Informative

Très bon livre que je recommande mais accrochez vous car les exemples ne sont pas omniprésents.

I loved how data-driven this book is. It provides a clear case of "why" Distinctive assets are important and the key branding concepts that all marketers need to know. But the "How" isn't clear. For example, it would say that mental availability is important but does not dive into exactly how to measure that. It doesn't share what survey questions they used in their experiments.

I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!

Sort of part of trilogy...(2 editions of how brands grow and this), definitely a not to be missed book for marketers. Actionable is the word.

Livro muito bem fundamentado, com teoria bem embasada. Recomendo muito, principalmente para quem leu How Brands Grow. Li e comprei de presente para algumas pessoas do meu time também.