IT Cosmetics Do It All Radiant Concealer ­­– Makeup Concealer – Hydrate & Brighten – Creaseless Medium Coverage & Radiant Finish ­­– Niacinamide & Hyaluronic Acid - 0.2 Fl Oz

I have used several high-end concealers over the years, but the IT Cosmetics Do It All Radiant Concealer has quickly become my new favorite for daily wear. Finding a shade that matches fair skin without looking chalky or overly pink can be difficult, but 120 Fair Warm is a perfect match. It provides a natural, golden undertone that instantly neutralizes any redness or discoloration around my eyes. The texture of this concealer is where it truly shines. It feels incredibly lightweight and serum-like upon application, likely due to the inclusion of hyaluronic acid and niacinamide. Unlike many medium-coverage products that can feel heavy or mask-like, this formula melts into the skin and provides a genuine glow. It brightens the under-eye area beautifully, making me look well-rested even on days when I am not. What impressed me most is the creaseless finish. I have fine lines around my eyes, and most concealers tend to settle and emphasize them by midday. This product stays flexible and hydrated throughout the day, maintaining a smooth appearance without the need for heavy setting powder. It manages to provide enough coverage to hide dark circles while still looking like actual skin. The applicator picks up just the right amount of product, and a little goes a long way. I find that it blends out effortlessly with either a brush or a damp sponge. If you are looking for a concealer that prioritizes skin health and hydration while still delivering reliable, radiant coverage, I highly recommend giving this one a try.

Got this on a whim. Been trying to find something to replace a dual performance Aveda product that has been discontinued. I am very pleased. My complexion looks flawless. I didn’t think I would like a cream finish instead of a powdery finish I’ve been used to but I do. I use a blending brush to make sure I have even coverage. Summer is not here yet so I am hoping it will still fit the bill. My skin looks very dewey…

IT cosmetics are worth the price. Everything I’ve ever bought was amazing. Tru the Secret Sauce and Bye Bye Eye. You’ll be very happy!

I got "influenced" into this one. It's not wonderful. Color matching is difficult on line and this is no exception. My mistake but I went a little too dark and it's got a lot of pink/peach in it when I wanted a more yellow based concealer. That's not the products fault, although the description could be a little better. The product itself is fine but it's not setting the world on fire. It's a decent size, it blends well but it's not significantly better than my Maybelline age rewind. This is a product to try if you can see it in person in a retail shop. It may work better for you but I don't think it's a good "roll the dice on-line" kind of product. It absolutely does not have the feel of skincare. It's concealer and that's it. Coverage is average and, again, Maybelline age rewind feels more moisturizing.

This concealer does a great job of brightening and smoothing without feeling heavy or cakey. The formula feels hydrating on the skin, and I appreciate that it contains niacinamide and hyaluronic acid — it wears comfortably throughout the day and doesn’t settle into fine lines the way many concealers do. The radiant finish gives a fresh, healthy look rather than a flat matte effect. Coverage is solid for everyday use and works well under the eyes or for spot concealing. It blends easily and layers nicely without creasing. A reliable, skin-friendly concealer that delivers on comfort and glow.

I love playing with cosmetics. 😂 I don't like foundation so my goal with cosmetics is to only use the bare minimum. If I can just use concealer and mascara and maybe eyebrows, I'm there!! Here is my honest review of the product that I received early today, 2.2. 26.. I tried iT products waaayyyyy before they were here on Amazon, when Jamie Kern-Lima was the model, the product spokesperson and alone. I bought her product during her very first show on QVC. This product is the best concealer I've ever used. The color match is perfect for me. Rich warm, 505. There's a dewy, not dry look. There's a natural look. Delivery system is not messy at all. Use you fingers to pat. I'm 60+. Just received it today and I love it already. 🤗 I don't know how long it stays in place. Will update my review soon, on that.. Thanks for reading this !

So far, I really like this product. I’m 59 and have under eye wrinkles that are common for someone my age. This has a matte finish, yet isn’t dry and does not sink into my fine lines. I was surprised when I opened up the package to find there was not one of the product but two. I would’ve rather just paid half for one.

I can not get this product to come out in an effective way. Wasted money. when I bought it before from the original company, it was in a tube and lasted over a year, but this doesn’t do me any good because I can’t get anything out of it.

Je suis absolument ravie de ce correcteur ! Il remplit parfaitement ses quatre fonctions : il camoufle les cernes, hydrate, illumine et repulpe la peau. Sa texture fluide s’applique facilement et ne marque pas les ridules. De plus, il offre une couvrance modulable, idéale pour un usage quotidien. J’apprécie également sa formule enrichie en acide hyaluronique et niacinamide, qui prend soin de ma peau tout en la maquillant. Je le recommande vivement !

très bon produit aide beaucoup les femmes matures un peut cher

No corrige ojeras. Me parece costoso por la calidad. No lo devuelvo porque ya lo abrí.

Really excellent concealer. I am 77 and have a few marks on my face- probably due to sun damage. This concealer hides them all without looking as though I have resorted to a mask. Thoroughly recommend.

Ordered this from vine. As there were limited choices for colour I will only quickly comment that the colour I ordered as it was a little too dark for my shade, but that's totally on the choice and not on the colour itself. The order arrived quickly and the concealer was not damaged in any way which was excellent. It's so easy to use, the bottom off the tube turns and there is a hard sponge at the top where the concealer is squeezed into. Each click isn't dramatic so it is easy to control how much comes out so there is no wasting it. The concealer has no smell to it and it glided on well. Perfect for under the eye! It absorbed well into the skin and leaves a soft feeling but it definitely doesn't feel like you are wearing concealer at all. I did leave it on as the colour difference wasn't totally noticeable and it didn't crack or cake at all throughout the day which is also really good. I think with a tan I would get away with this so it will be saved for a holiday. Definitely feels like a good quality consealer and with the right colour I think you would be very happy. The colour I recieved was true to what was shown online. At £30 this stuff isnt cheap but given the quality its decent value.