Made in Japan

The fact that this book was available and at a good price, recommend this seller.

marketing

The information about the path that taken to reach the goals of Sony was what I needed to know and the storytelling writing style was perfect for my reading style.

Must read book. Reads in one flow.

The book is well sectioned into a broad, comprehensive range of topics from the war, technology, management, culture, world trade, etc. I found his approach to setting up in the US interesting (very non-Japanese). The writing style keeps the reader's interest, although the vacillation between formal and colloquial ("flunked") reflects the fact that two ghost writers were used - one American, one Japanese. Overall, a good autobiography well written, comprehensive, with broad appeal to the leader, technologist, international businessman and the politician.

Loved this book!

Hi everyone, I have just completed this book and found it not only an interesting one but a necessarry one to be read by any preson who is thinking to become a sucessful manager. This book is the journy of Akio Morita and SONY together. Here Mr. Akio Morita not only talks about himself and SONY, but gives you sum nut-crackers about management also. once you understand the meaning of having fate with your emplees, getting new ideas and evaluating them, taking compitition and respecting compititors, building a brand, most importance of quality control, and ofcourse inspiring your coligues to go ahead, you come to know that you have just finished half of management training in one book. that's why I said it's a must read for managers. after reading this if you think on it you will find a positive change in your attitude and views.

"Made in Japan" gives us insight in to Japanese working ethos, their dedication and vision. It is a story of SONY, a company that is world leader in many electronic and IT products, told in simple manner by creator of SONY Mr Akio Morita. Coming from him, one has to believe every word of it. It is fascinating to read and travel along, as the story progress, with a small seedling's growth in to a big corporate giant that SONY today is. No brashness, no adoption of unfair means, no showing off its economic strength. It is a plain simple story of a dreamer who dared to dream and succeeded. An interesting reading.

I knew that Morita was a great businessman, but reading this book, I was so impressed with his business acumen. Some of what he wrote still applies today, more than twenty years after the book was published. He was the one who could state his views forcefully to the international business community. He was not the one to dwell on the past or failures. He looked ahead even during the trying moments. I am so proud that Japan boasted such a sharp businessman as Morita. We need a new one now.

Great Book.

Akio Morita und Konosuke Matsushita waren zwei Japaner, welche große (Wirtschfts-) Geschichte gemacht haben. Der Eine war ein begnadeter Vermarkter, weltweit immer in den Medien und der Öffentlichkeit, der andere eher nur in der japanischen Gesellschaft bekannt. Beide haben jeweils einen riesigen Konzern (Sony und Panasonic) gegründet und sie sahen sich als jeweils "den einzigen ernsthaften" Konkurrenten. Es wäre weise, wenn sich Betriebswirtschafts-Absolventen die Methoden und Gedanken dieser beiden Herren "anschauen" würden. Die (reale) Weltwirtschaft sähe besser aus, hätten sich die BWL-ler deren Methoden genauer angeschaut. Profit ist nicht alles, dies haben diese beiden Männer bewiesen. Nein, sie waren nicht allein, da gehören eine ganze Menge andere Personen dazu. Oder sind es gar nicht so viele??? Jedenfalls: Ein gutes Buch, ich habe es mit Genuss gelesen!

This is a pleasure to read the story of Akio Morita, starting during the world war II when he was student and took part in army as researcher. This book has been written many years ago, but it seems to me not oldfashioned at all ! And I thinks it is a really good course about management in industrial and competitive environment.

Amazing Book for Sony Lovers, it has almost everything about the company and about akio morita. And it has some management and logistics tips and tricks. Recommend!