--- product_id: 221041578 title: "Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan" brand: "pureology" price: "NT$2479" currency: TWD in_stock: true reviews_count: 8 category: "Pureology" url: https://www.desertcart.tw/products/221041578-pureology-style-protect-mess-it-up-texture-paste-for-color store_origin: TW region: Taiwan --- # 100% Vegan & Sulfate-Free formula Antifade Complex® protects color vibrancy Medium Hold for flexible styling Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan **Brand:** pureology **Price:** NT$2479 **Availability:** ✅ In Stock ## Summary > ✨ Style Boldly, Protect Fiercely 🌿 ## Quick Answers - **What is this?** Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan by pureology - **How much does it cost?** NT$2479 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/221041578-pureology-style-protect-mess-it-up-texture-paste-for-color) ## Best For - pureology enthusiasts ## Why This Product - Trusted pureology brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Color Care Meets Style:** Patented Antifade Complex® plus UV filters shield your color-treated hair from fading and environmental damage. - • **Clean & Conscious Beauty:** 100% vegan, sulfate-free, paraben-free, and cruelty-free—style with a clear conscience. - • **Salon-Quality Performance:** Trusted by professionals and loved by users—ranked #18 in Hair Styling Putties with 4.5-star reviews. - • **Effortless, All-Day Texture:** Achieve natural, soft hold without stiffness or stickiness—perfect for that just-styled look all day long. - • **Signature Aromatherapy Blend:** Infused with calming Tuberose, Almond Milk, and Cedarwood scents for a subtle, sophisticated fragrance. ## Overview Pureology Style + Protect Mess It Up Texture Paste delivers medium hold and shine while safeguarding color-treated hair with a vegan, sulfate-free formula enriched with Antifade Complex®, UV filters, and nourishing botanicals. Perfect for millennials who demand style, sustainability, and lasting vibrancy in one sleek package. ## Description Product Description Pureology Mess It Up Texture Paste provides flexible control, soft texture, and shine to color-treated hair with key ingredient Vegetable Protein and a signature aromatherapy blend of Tuberose, Almond Milk, and Cedarwood. Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. *Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Brand Story Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfate® fomulas while caring for our planet. Review: Get you some, it's amazing! - Smooths frizz and just-washed fly aways. Literally lasts for over a year! A must have in your hair care regime. Review: Great Product - I have been using this product for a couple of years. Typically purchase from the salon I get service from. However, I was pleased to see I could purchase from desertcart, because it is such a popular product in the salon that it is always sold out. This is a product you use by itself--no hairspray anymore. I love it. It lives up to his title, "Mess it Up Hair Texture" to give you a more natural look that you can create whatever style you want after a good hair cut! I have short hair, so it is the perfect product for me. Also, it does not get sticky if your hair gets wet like hairspray! I highly recommend. ## Features - B08999ZPGF ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08999ZPGF | | Best Sellers Rank | #51,513 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #18 in Hair Styling Putties | | Brand Name | Pureology | | Customer Reviews | 4.5 out of 5 stars 468 Reviews | | Hair Type | flat | | Item Form | Paste | | Item Volume | 3.4 fluid ounces | | Liquid Volume | 100 ml | | Manufacturer | Pureology | | Material Type Free | Sulfate Free | | Number of Items | 1 | | Product Benefits | Gives soft hold and texture and protects color-treated hair from fading, heat damage and environmental stressors. Product Benefits Gives soft hold and texture and protects color-treated hair from fading, heat damage and environmental stressors. See more | | Scent | Almond | | Scent Name | Almond | | UPC | 884486437655 | | Unit Count | 3.4 Fluid Ounces | ## Product Details - **Hair Type:** flat - **Liquid Volume:** 100 Milliliters - **Material Type Free:** Sulfate Free - **Scent:** Almond ## Images ![Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan - Image 1](https://m.media-amazon.com/images/I/611JM426IhL.jpg) ![Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan - Image 2](https://m.media-amazon.com/images/I/61nqRfV2exL.jpg) ![Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan - Image 3](https://m.media-amazon.com/images/I/91Y8NRIdSkL.jpg) ![Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan - Image 4](https://m.media-amazon.com/images/I/91z0JWv0k5L.jpg) ![Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan - Image 5](https://m.media-amazon.com/images/I/611+fUULKOL.jpg) ## Questions & Answers **Q: Will Mess It Up Texture Paste leave my hair hard or sticky?** A: Mess It Up Texture Paste will not leave your hair hard or sticky. It provides flexible control with soft texture and shine. **Q: How should I apply Mess It Up Texture Paste?** A: Scoop up a pea sized amount of Mess it Up Texture Paste with your fingers and rub together to emulsify. Distribute through your hair using fingertips to shape and style as desired. **Q: Will Mess It UP Texture Paste give me volume?** A: Mess it up texture paste works to provides the hair soft texture to enhance movement and body, however it will not give your hair volume. If you are looking for volume, try our Levitation Mist. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Get you some, it's amazing! *by P***E on June 5, 2026* Smooths frizz and just-washed fly aways. Literally lasts for over a year! A must have in your hair care regime. ### ⭐⭐⭐⭐⭐ Great Product *by P***A on July 18, 2024* I have been using this product for a couple of years. Typically purchase from the salon I get service from. However, I was pleased to see I could purchase from Amazon, because it is such a popular product in the salon that it is always sold out. This is a product you use by itself--no hairspray anymore. I love it. It lives up to his title, "Mess it Up Hair Texture" to give you a more natural look that you can create whatever style you want after a good hair cut! I have short hair, so it is the perfect product for me. Also, it does not get sticky if your hair gets wet like hairspray! I highly recommend. ### ⭐⭐⭐⭐⭐ works great *by K***S on January 23, 2026* I don't use it daily, but when my hair just won't cooperate put a little on my fingers, warm it up and distribute it where I need it- works every time ## Frequently Bought Together - Pureology Style + Protect Mess It Up Texture Paste For Color-Treated Hair - Provides Medium Hold Texture and Shine, Sulfate-Free & Vegan - Pureology Style + Protect Instant Levitation Mist For Fine, Color-Treated Hair - Volumizes Without Weighing Down, Sulfate-Free & Vegan - Pureology Color Fanatic Multi-Tasking Leave-In Spray - For Color-Treated Hair, Leave-In Heat Protectant Treatment, Sulfate-Free & Vegan --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tw/products/221041578-pureology-style-protect-mess-it-up-texture-paste-for-color](https://www.desertcart.tw/products/221041578-pureology-style-protect-mess-it-up-texture-paste-for-color) --- *Product available on Desertcart Taiwan* *Store origin: TW* *Last updated: 2026-08-02*