--- product_id: 251010114 title: "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim - Hardcover" price: "NT$1349" currency: TWD in_stock: true reviews_count: 9 url: https://www.desertcart.tw/products/251010114-blue-ocean-strategy-how-to-create-uncontested-market-space-make store_origin: TW region: Taiwan --- # Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim - Hardcover **Price:** NT$1349 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim - Hardcover - **How much does it cost?** NT$1349 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/251010114-blue-ocean-strategy-how-to-create-uncontested-market-space-make) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one--Alignment, Renewal, and Red Ocean Traps --that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success. Review: Its a must read - If you plan to build something unique and make better margin, read this. Review: Best seller as it is - Good book A bit damaged outside, but it's not critical ## Features - Harvard Business Review Press - Ideal for students and professionals - Comes in proper Packaging - Excellent pick for you ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #770 in Books ( See Top 100 in Books ) #1 in Archaeology #2 in Economic Policy & Development #2 in International Business & Investing | | Customer Reviews | 4.6 out of 5 stars 3,936 Reviews | ## Images ![Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim - Hardcover - Image 1](https://m.media-amazon.com/images/I/91YCWH4jFdL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Its a must read *by A***E on 16 June 2022* If you plan to build something unique and make better margin, read this. ### ⭐⭐⭐⭐⭐ Best seller as it is *by E***A on 1 April 2021* Good book A bit damaged outside, but it's not critical ### ⭐⭐⭐⭐ good *by J***E on 19 June 2023* good ## Frequently Bought Together - Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses - Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tw/products/251010114-blue-ocean-strategy-how-to-create-uncontested-market-space-make](https://www.desertcart.tw/products/251010114-blue-ocean-strategy-how-to-create-uncontested-market-space-make) --- *Product available on Desertcart Taiwan* *Store origin: TW* *Last updated: 2026-05-23*