--- product_id: 286359 title: "Good to Great" price: "NT$1811" currency: TWD in_stock: true reviews_count: 13 url: https://www.desertcart.tw/products/286359-good-to-great store_origin: TW region: Taiwan --- # 15 years sustained success 7x stock market outperformance 5-year deep research study Good to Great **Price:** NT$1811 **Availability:** ✅ In Stock ## Summary > 🚀 Leap from Good to Great — Don’t just compete, dominate your industry! ## Quick Answers - **What is this?** Good to Great - **How much does it cost?** NT$1811 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/286359-good-to-great) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Avoid the Doom Loop:** Understand why radical restructurings fail and how steady momentum (the Flywheel) drives real growth. - • **Research-Backed Framework:** Built on 5 years of rigorous analysis of 28 companies, revealing proven success drivers. - • **Level 5 Leadership Unveiled:** Learn the secret leadership style combining humility and fierce resolve that powers greatness. - • **Transform Your Business Trajectory:** Discover how companies beat the odds to multiply stock returns by 7x over 15 years. - • **Disciplined People, Thought & Action:** Master the triad that fuels lasting organizational excellence and breakthrough results. ## Overview Good to Great by Jim Collins is a landmark business book that distills 5 years of research on 28 companies to reveal why some leap from mediocrity to sustained greatness. It identifies key principles like Level 5 Leadership, the Hedgehog Concept, and disciplined culture that enable companies to outperform the market by 7 times over 15 years. Essential reading for leaders and managers aiming to transform their organizations and careers with proven, research-backed strategies. ## Description The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings? Review: Good to Great by Jim Collins - Good to Great by Jim Collins is a compelling and informative book about how to be successful, and how to stay successful. The theme of success is shown through 11 companies who start out less or equal to share-market value, then sky rocket to a substantial increase becoming a “great” company, which in terms of Collins, at least three times the market over a consistent span of 15 years. By using a consistent level of market value increase as an indicator for success, the word “Great” used in this book has minimal bias and maximum meaning to the word itself; it’s not just someone’s opinion of just saying, ‘Oh yeah. My company is great!’ This book was written in 2001, so in between then and 2017, there are a few companies that decline from greatness after being written and proclaimed great in this book; I am very interested to see why some of Collins’ companies that were great, turn back into mediocre and bankrupt companies. Although there are some failed companies after being deemed great, the credibility and accuracy of the results found within Collins’ research remain true. This book is very well laid out, divided into easy to follow chapters that flow one right into the other; I found myself reading over 20 pages at a time without noticing until I took a break! Collins establishes the framework of success through three stages known as: disciplined people, disciplined thought, and disciplined action. Within each of these stages comes two key concepts that build off of each other: Level 5 Leadership, First Who Then What, Confront the Brutal Facts, The Hedgehog Concept, Culture of Discipline, and Technology Accelerators. Collins does not shy away from starting off strong in his book, saying “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice” (pg. 11). I found this quote profound because I believe that in order to make something more than just mediocre, one must be in an above-mediocre mindset. As an Industrial Engineer, I feel the need to have this mindset of greatness, in order to not only make a product, system, or company good, but GREAT. There are multiple layers found within this book where I could relate many of these proposed tools for a great company into using these tools to gauge for a great life. Even if you are not an Industrial Engineer, or any type of engineer for the matter, not an entrepreneur striving for success, not a CEO of a business trying to take a leap of faith into a huge growth of progress, I believe this book is still a GREAT read for any person! There are numerous lessons within this book that can be relatable to not only business, but everyday life. There is a whole chapter dedicated to figuring out who the right people should be going along with a company, then figuring out where to go with the company; First Who Then What. The First Who Then What shows why setting the correct priorities in any situation is important, and can be related to everyday life by knowing who to let into your life that will help you grow, and who to let go of; once you have the right “team” in your life, then you can figure out What you want to accomplish. Once the tools of greatness has been addressed, Collins completes his book by encouraging the reader to find greatness in all parts of one’s life; “As your work moves to greatness, so does your life,” (pg. 210). For these reasons already stated, I would highly recommend others to adapt a culture of discipline (also a main idea from the book) to read and get acquainted with Good to Great and keep their passions and lives GREAT. Review: GOOD to GREAT...Highly Recommend - Jim Collins states in his book, "Good is the enemy of great. And that is one of the key reasons why we have so little that become great...We believe that almost any organization can substantially improve its stature and performance, perhaps even become great, if it conscientiously applies the frame work of ideas we've uncovered." After reading that statement I became very curious and wanting to continue reading to see what are the components that make a good company to be a great company, in hopes of maybe being apply it myself one day I really enjoyed the way in which Collins organized the book. From his five year research study of 28 different companies Good to Great discusses key critical concepts revealed through his studies as to why some companies became successful great companies, while the others continued to be good. Collins found from his research within a great company you will have discipline people, with discipline thought, drives discipline actions. Within each discipline it is broken down into a subset of two components: I. Discipline People a. Level 5 Leadership b. First Who... Then What II. Discipline Thought a. Confront the Brutal facts b. Hedgehog Concepts III. Discipline Action a. Culture of Discipline b. Technology Accelerators I believe by organizing the book in this matter enabled me to really understand the severity of the critical components and how their relationships if applied will in allow a good company to become a great company. Starting with Discipline People, Collins conducted and analyzed his research by introducing the types of leaders you would find in a great company versus those in a just a good company and the characteristics that these great leaders possessed, such as humility and will. They lead with the interest of the company and not for their own selfish reasoning. Next was the First Who ...Then what which discuss getting the right people on board and the wrong people out. Collins states, "People are not your most important assets. The right people are." Collins stresses the importance of first getting the right people in the right places in your company and weeding out the wrong and then figure out where your company wants to go. Next is the Discipline Thought, within the subset of discipline thought a company must possess the ability to confront the brutal facts and not live in denial. Being able to do this will allow the company to stay updated and proactive when faced with making decisions. Collins presented a methodology for the companies to be able to face the truth. He says an organization must lead with questions not answers, engage in dialogue and debate, and use the "red flag mechanism" where anything that is red flagged is information that cannot be ignored and must be handled immediately. Collins also mentioned under the category of discipline thought is the Hedgehog Concept. The Hedgehog Concept is about a Fox and Hedgehog, where the Fox (good companies) knows a lot about variety of things whereas the Hedgehog (great companies) knew a lot about one thing. Being hedgehog is more beneficial for both the company and the individual because it the clarity drives focus and direction whereas the fox has neither one direction nor focus which can backfire later down the road. Lastly, having discipline people with discipline thoughts will drive to discipline action which uses the culture of discipline and technology as another tool to help transform the company from good to great. Collins also refers to the Flywheel Concept. He says that a good to great company never happens all at once it take a lot of effort and time to get it going, like the flywheel. The flywheel requires a lot of pushing to get it to turn and after x amount of time it will begin to gain momentum. Throughout the book Collins gives great examples for each discipline and its component and how it either went from good to great or continued to be good. Along with the examples Collins provides pleather of diagrams and charts in the appendix, which becomes a great reference for the reader and creates a better understanding of what is needed to go from a good company to a great company. Generally the book is a very easy read which makes it that much more interesting to want to apply to your company or even for yourself. It takes the feeling of the impossible away, like Collin stated, "We believe that almost any organization can substantially improve its stature and performance, perhaps even become great, if it conscientiously applies the frame work of ideas we've uncovered." Overall if you are looking to transform your company, Good to Great is a read that I highly recommend. ## Features - Great product! ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #1,618 in Books ( See Top 100 in Books ) #1 in Business Research & Development #1 in Strategy & Competition #1 in Company Business Profiles (Books) | | Customer Reviews | 4.5 out of 5 stars 9,974 Reviews | ## Images ![Good to Great - Image 1](https://m.media-amazon.com/images/I/61L7cAlD19L.jpg) ## Available Options This product comes in different **Media Language, Media Format** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good to Great by Jim Collins *by M***R on May 16, 2017* Good to Great by Jim Collins is a compelling and informative book about how to be successful, and how to stay successful. The theme of success is shown through 11 companies who start out less or equal to share-market value, then sky rocket to a substantial increase becoming a “great” company, which in terms of Collins, at least three times the market over a consistent span of 15 years. By using a consistent level of market value increase as an indicator for success, the word “Great” used in this book has minimal bias and maximum meaning to the word itself; it’s not just someone’s opinion of just saying, ‘Oh yeah. My company is great!’ This book was written in 2001, so in between then and 2017, there are a few companies that decline from greatness after being written and proclaimed great in this book; I am very interested to see why some of Collins’ companies that were great, turn back into mediocre and bankrupt companies. Although there are some failed companies after being deemed great, the credibility and accuracy of the results found within Collins’ research remain true. This book is very well laid out, divided into easy to follow chapters that flow one right into the other; I found myself reading over 20 pages at a time without noticing until I took a break! Collins establishes the framework of success through three stages known as: disciplined people, disciplined thought, and disciplined action. Within each of these stages comes two key concepts that build off of each other: Level 5 Leadership, First Who Then What, Confront the Brutal Facts, The Hedgehog Concept, Culture of Discipline, and Technology Accelerators. Collins does not shy away from starting off strong in his book, saying “Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice” (pg. 11). I found this quote profound because I believe that in order to make something more than just mediocre, one must be in an above-mediocre mindset. As an Industrial Engineer, I feel the need to have this mindset of greatness, in order to not only make a product, system, or company good, but GREAT. There are multiple layers found within this book where I could relate many of these proposed tools for a great company into using these tools to gauge for a great life. Even if you are not an Industrial Engineer, or any type of engineer for the matter, not an entrepreneur striving for success, not a CEO of a business trying to take a leap of faith into a huge growth of progress, I believe this book is still a GREAT read for any person! There are numerous lessons within this book that can be relatable to not only business, but everyday life. There is a whole chapter dedicated to figuring out who the right people should be going along with a company, then figuring out where to go with the company; First Who Then What. The First Who Then What shows why setting the correct priorities in any situation is important, and can be related to everyday life by knowing who to let into your life that will help you grow, and who to let go of; once you have the right “team” in your life, then you can figure out What you want to accomplish. Once the tools of greatness has been addressed, Collins completes his book by encouraging the reader to find greatness in all parts of one’s life; “As your work moves to greatness, so does your life,” (pg. 210). For these reasons already stated, I would highly recommend others to adapt a culture of discipline (also a main idea from the book) to read and get acquainted with Good to Great and keep their passions and lives GREAT. ### ⭐⭐⭐⭐⭐ GOOD to GREAT...Highly Recommend *by B***S on June 7, 2013* Jim Collins states in his book, "Good is the enemy of great. And that is one of the key reasons why we have so little that become great...We believe that almost any organization can substantially improve its stature and performance, perhaps even become great, if it conscientiously applies the frame work of ideas we've uncovered." After reading that statement I became very curious and wanting to continue reading to see what are the components that make a good company to be a great company, in hopes of maybe being apply it myself one day I really enjoyed the way in which Collins organized the book. From his five year research study of 28 different companies Good to Great discusses key critical concepts revealed through his studies as to why some companies became successful great companies, while the others continued to be good. Collins found from his research within a great company you will have discipline people, with discipline thought, drives discipline actions. Within each discipline it is broken down into a subset of two components: I. Discipline People a. Level 5 Leadership b. First Who... Then What II. Discipline Thought a. Confront the Brutal facts b. Hedgehog Concepts III. Discipline Action a. Culture of Discipline b. Technology Accelerators I believe by organizing the book in this matter enabled me to really understand the severity of the critical components and how their relationships if applied will in allow a good company to become a great company. Starting with Discipline People, Collins conducted and analyzed his research by introducing the types of leaders you would find in a great company versus those in a just a good company and the characteristics that these great leaders possessed, such as humility and will. They lead with the interest of the company and not for their own selfish reasoning. Next was the First Who ...Then what which discuss getting the right people on board and the wrong people out. Collins states, "People are not your most important assets. The right people are." Collins stresses the importance of first getting the right people in the right places in your company and weeding out the wrong and then figure out where your company wants to go. Next is the Discipline Thought, within the subset of discipline thought a company must possess the ability to confront the brutal facts and not live in denial. Being able to do this will allow the company to stay updated and proactive when faced with making decisions. Collins presented a methodology for the companies to be able to face the truth. He says an organization must lead with questions not answers, engage in dialogue and debate, and use the "red flag mechanism" where anything that is red flagged is information that cannot be ignored and must be handled immediately. Collins also mentioned under the category of discipline thought is the Hedgehog Concept. The Hedgehog Concept is about a Fox and Hedgehog, where the Fox (good companies) knows a lot about variety of things whereas the Hedgehog (great companies) knew a lot about one thing. Being hedgehog is more beneficial for both the company and the individual because it the clarity drives focus and direction whereas the fox has neither one direction nor focus which can backfire later down the road. Lastly, having discipline people with discipline thoughts will drive to discipline action which uses the culture of discipline and technology as another tool to help transform the company from good to great. Collins also refers to the Flywheel Concept. He says that a good to great company never happens all at once it take a lot of effort and time to get it going, like the flywheel. The flywheel requires a lot of pushing to get it to turn and after x amount of time it will begin to gain momentum. Throughout the book Collins gives great examples for each discipline and its component and how it either went from good to great or continued to be good. Along with the examples Collins provides pleather of diagrams and charts in the appendix, which becomes a great reference for the reader and creates a better understanding of what is needed to go from a good company to a great company. Generally the book is a very easy read which makes it that much more interesting to want to apply to your company or even for yourself. It takes the feeling of the impossible away, like Collin stated, "We believe that almost any organization can substantially improve its stature and performance, perhaps even become great, if it conscientiously applies the frame work of ideas we've uncovered." Overall if you are looking to transform your company, Good to Great is a read that I highly recommend. ### ⭐⭐⭐⭐ Good Read, Great insights *by A***A on June 1, 2012* Jim Collins' "Good to Great" is a national best-seller based on the companies that made the transition from being just good at what they did, to being great at it. Having that said, the title is very self-explanatory. As explained in the book, Collins did not just select companies that had high stocks and were succeeding in the market. No; there was much more than that. Collins and his panel of experts and researchers had specific criterion that companies had to meet in order to be considered a good to great company. Once Collins and his team selected the few good to great companies, each was paired up with another company that never achieved greatness. These pairs allow readers to more easily see mistakes made by the comparison company as well as the positive actions done by the great company. By viewing these comparisons, readers are able clearly see what made the great companies stand above the good ones. Some of the descriptions of companies around today were quite surprising, which kept me intrigued throughout the book. However, Collins uses repetition to stress that points he is trying to make, making his stories seem a bit redundant. The redundancy is only there to help the reader to better picture each situation and the slight variations that occurred between companies. A few other reviews have mentioned that this book says NOTHING about how to change your company from good to great, and this is absolutely correct. For example, Collins stresses that it is essential to have the right people working for you before you decide where you want to go, but nowhere in this book does it tell you how to do this. "Good to Great" is not a bible that you can simply read that gives you 6 simple steps to a great company; that would simply be too good to be true. The companies mentioned in "Good to Great" took many years to perfect their practice, and each company had to make their own sacrifices along the bumpy road to success. By reading this book, people can gain insight to the qualities and characteristics that great companies have compared to good companies. As mentioned, there are no instructions on how to change; a company must do so on its own. The actions taken by these vary large companies can be used as a parallelism to other companies, either big or small, but results are not guaranteed. With that said, insight can be gained from this book, but it is up to the reader on how to go about using it toward "greatness". One error that I immediately saw in this book came within less than ten pages of reading the book. Some of the companies listed as good to great companies actually went under with the recession of 2008. However, being written in 2001, this data was not erroneous, but that was then. Jim Collins has another book entitled "How the Mighty Fall" which clears up the uncertainty about the so-called "good to great" companies that crashed and burned. By reading this follow up book, I was able to see that Collins had made no error; the great companies had simply slipped away from greatness. The pairing of these two books shows the rise and the fall of the mighty. Overall, I feel that this book was written in such a way that anyone can read this. There is no need to have a background in business; a little common sense may help here and there. I am an engineering student, and I thoroughly enjoyed this book as well as his follow up book. This book is a must read for anyone moving into upper management and would definitely help anyone who would like to be a part of a major corporation. ## Frequently Bought Together - Good to Great: Why Some Companies Make the Leap...And Others Don't (Good to Great, 1) - The Five Dysfunctions of a Team: A Leadership Fable, 20th Anniversary Edition - Built to Last: Successful Habits of Visionary Companies (Good to Great, 2) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tw/products/286359-good-to-great](https://www.desertcart.tw/products/286359-good-to-great) --- *Product available on Desertcart Taiwan* *Store origin: TW* *Last updated: 2026-09-27*