---
product_id: 334044012
title: "Brand Activism: From Purpose to Action"
brand: "christian sarkarphilip kotler"
price: "NT$2042"
currency: TWD
in_stock: true
reviews_count: 6
url: https://www.desertcart.tw/products/334044012-brand-activism-from-purpose-to-action
store_origin: TW
region: Taiwan
---

# Brand Activism: From Purpose to Action

**Brand:** christian sarkarphilip kotler
**Price:** NT$2042
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Brand Activism: From Purpose to Action by christian sarkarphilip kotler
- **How much does it cost?** NT$2042 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/334044012-brand-activism-from-purpose-to-action)

## Best For

- christian sarkarphilip kotler enthusiasts

## Why This Product

- Trusted christian sarkarphilip kotler brand quality
- Free international shipping included
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- 15-day hassle-free returns

## Description

Brand Activism: From Purpose to Action

## Images

![Brand Activism: From Purpose to Action - Image 1](https://m.media-amazon.com/images/I/61sK6Dsp7aL.jpg)
![Brand Activism: From Purpose to Action - Image 2](https://m.media-amazon.com/images/I/71MRgUbUkeL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A step toward redemption for Corporate Marketing
  

*by E***O on Reviewed in the United States on January 15, 2019*

This book is a solid step toward the redemption of Corporate Marketing.Let's hope so; the people's trust in the promises of Business is fatigued to the breaking point. And, to the extent that "Brand Activism: from Purpose to Action" can sufficiently prick the conscience (or fears) of the ownership class, it might help elevate standards of corporate integrity as well.In any case, this book is bound to make waves. Management teams will attend to the enduring stature of Phil Kotler, 'the father of modern marketing'.  And the bristling passion for social justice of his co-author, the polymath Christian Sarkar, delivers the fresh jolt of an intervention that will not be denied."Brand Activism: From Purpose to Action" calls marketers to a courageous role. The script?  'Carry your 'CSR' and 'Sustainability' claims out of the precious-accessories closet and boldly onto the center stage of Accountability. Visible to the public, to politics, and -- even -- to the sacred point of sale!'Curtain's up!

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A timely book!
  

*by J***G on Reviewed in the United States on December 2, 2018*

The "father of modern marketing" does it again.  Philip Kotler and Christian Sarkar have written a timely book on a timely topic: brand activism.  Hardly a day goes by without another company jumping on the bandwagon - the news is filled with examples of companies discovering their values and acting on them.  What separates the progressive activists from the fake ones?  How should a company approach the social, economic, and environmental challenges in this uncertain world?  The Sarkar-Kotler brand activism framework is a good place to start - it allows companies to take stock of their existing efforts and map out what the future should be.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    The Age of Brand Activism
  

*by J***N on Reviewed in the United States on December 14, 2018*

Businesses are realizing the taking a stand, even a political one, may actually help their business. How does a business decide what issues are important?  What standards are businesses being held to by their customers?  How does Brand Activism replace CSR?  These are important questions addressed by the legendary marketing guru Philip Kotler and Christian Sarkar.  Highly recommended!

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*Product available on Desertcart Taiwan*
*Store origin: TW*
*Last updated: 2026-03-13*