---
product_id: 334314714
title: "Nudge: The Final Edition"
price: "NT$965"
currency: TWD
in_stock: true
reviews_count: 8
url: https://www.desertcart.tw/products/334314714-nudge-the-final-edition
store_origin: TW
region: Taiwan
---

# Nudge: The Final Edition

**Price:** NT$965
**Availability:** ✅ In Stock

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- **What is this?** Nudge: The Final Edition
- **How much does it cost?** NT$965 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/334314714-nudge-the-final-edition)

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## Description

Review: "Nudge by Richard H. Thaler and Cass R. Sunstein - Nudge" is a groundbreaking exploration into the realm of behavioral economics, penned by the esteemed duo of Richard H. Thaler and Cass R. Sunstein. Through a captivating blend of academic rigor and accessible prose, the authors delve into the subtle ways in which individuals can be influenced to make better choices in their lives.
Review: Insightful and eye-opening analysis of human behaviour, and implications for decision making - If you have not delved into the fascinating world of behavioural economics or cognitive sciences then let this be the book that starts you on your journey. It is highly, highly recommended. It provides deep insights into how humans actually behave in most real-life situations and how such behaviours deviate radically from the simplistic and bland assumptions of traditional economics and sociology over the last 100 or so years. That is why so many efforts at getting people and societies to behave or not behave in a certain way repeatedly fail. With the understanding provided by this book we could design better policies, laws and practices in just about every walk of life, whether personal, familial, corporate, government or multilateral. The concepts of libertarian paternalism, nudging, choice architecture, sludge reduction, and the power of defaults are amazingly powerful tools to achieve significant social good at little or no cost. This book is as relevant to an average individual or parent as it is to law-makers, regulators, politicians and prime ministers. You can use this book to make better decisions yourself, or simply to avoid becoming victim to subtle manipulations by others (corporates, politicians, etc). Unfortunately, the chapter on organ donation partly spoils the joy (which is the reason I ultimately rate the book 4 stars instead of 5). The authors quite disingenuously bend their own rules and split hairs in order to favour what seems to be their personal preference for the ‘default’ option (prompted consent) over what should scientifically/logically be considered the best option (presumed consent). There are at least two blatant contradictions and one implied contradiction in their laborious argument that prompted consent is superior to presumed consent. To top it all, they end the chapter by saying the ‘default’ consent choice isn’t the primary determinant of success of organ donation programs anyway, leaving one to wonder why they devoted so many pages to it in the first place. But apart from this one blemish, it really is a wonderful, eye-opening book. Go for it.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #189,916 in Books ( See Top 100 in Books ) #438 in Self-Help #457 in Personal Transformation #582 in Economics Books |
| Customer Reviews | 4.4 out of 5 stars 4,262 Reviews |

## Images

![Nudge: The Final Edition - Image 1](https://m.media-amazon.com/images/I/714hhkkcbCL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ "Nudge by Richard H. Thaler and Cass R. Sunstein
*by M***A on 24 March 2024*

Nudge" is a groundbreaking exploration into the realm of behavioral economics, penned by the esteemed duo of Richard H. Thaler and Cass R. Sunstein. Through a captivating blend of academic rigor and accessible prose, the authors delve into the subtle ways in which individuals can be influenced to make better choices in their lives.

### ⭐⭐⭐⭐ Insightful and eye-opening analysis of human behaviour, and implications for decision making
*by A***N on 2 October 2024*

If you have not delved into the fascinating world of behavioural economics or cognitive sciences then let this be the book that starts you on your journey. It is highly, highly recommended. It provides deep insights into how humans actually behave in most real-life situations and how such behaviours deviate radically from the simplistic and bland assumptions of traditional economics and sociology over the last 100 or so years. That is why so many efforts at getting people and societies to behave or not behave in a certain way repeatedly fail. With the understanding provided by this book we could design better policies, laws and practices in just about every walk of life, whether personal, familial, corporate, government or multilateral. The concepts of libertarian paternalism, nudging, choice architecture, sludge reduction, and the power of defaults are amazingly powerful tools to achieve significant social good at little or no cost. This book is as relevant to an average individual or parent as it is to law-makers, regulators, politicians and prime ministers. You can use this book to make better decisions yourself, or simply to avoid becoming victim to subtle manipulations by others (corporates, politicians, etc). Unfortunately, the chapter on organ donation partly spoils the joy (which is the reason I ultimately rate the book 4 stars instead of 5). The authors quite disingenuously bend their own rules and split hairs in order to favour what seems to be their personal preference for the ‘default’ option (prompted consent) over what should scientifically/logically be considered the best option (presumed consent). There are at least two blatant contradictions and one implied contradiction in their laborious argument that prompted consent is superior to presumed consent. To top it all, they end the chapter by saying the ‘default’ consent choice isn’t the primary determinant of success of organ donation programs anyway, leaving one to wonder why they devoted so many pages to it in the first place. But apart from this one blemish, it really is a wonderful, eye-opening book. Go for it.

### ⭐⭐⭐⭐⭐ Interesting book
*by M***I on 31 August 2025*

Good book

## Frequently Bought Together

- Nudge: The Final Edition
- Thinking, Fast and Slow
- Misbehaving: The Making of Behavioral Economics

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*Product available on Desertcart Taiwan*
*Store origin: TW*
*Last updated: 2026-05-17*