--- product_id: 35947306 title: "Inside the Nudge Unit: How Small Changes Can Make a Big Difference" brand: "david halpern" price: "NT$1681" currency: TWD in_stock: true reviews_count: 13 url: https://www.desertcart.tw/products/35947306-inside-the-nudge-unit-how-small-changes-can-make-big store_origin: TW region: Taiwan --- # Inside the Nudge Unit: How Small Changes Can Make a Big Difference **Brand:** david halpern **Price:** NT$1681 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Inside the Nudge Unit: How Small Changes Can Make a Big Difference by david halpern - **How much does it cost?** NT$1681 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/35947306-inside-the-nudge-unit-how-small-changes-can-make-big) ## Best For - david halpern enthusiasts ## Why This Product - Trusted david halpern brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Inside the Nudge Unit: How small changes can make a big difference ## Images ![Inside the Nudge Unit: How Small Changes Can Make a Big Difference - Image 1](https://m.media-amazon.com/images/I/71FN3O0N4kL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Buy this Book! Way more than the name would suggest. *by R***A on Reviewed in the United States on February 18, 2016* I'm a bit sad to see that this book hasn't caught on like wildfire. It's been a game changer for my team. We are reading it together and seeking to take its lessons to apply specifically to our sphere (retention of students in higher ed, as it happens). It's a bit wonky at the start but gets into so many practical, head-slapping ideas which spark conversation and ideas. We've made some 'small' changes in how we communicate, when, what it looks like, etc., and we are seeing big results. I am evangelizing this book whenever possible (and have bought up a number of the paperback copies) but not seeing it take off. The name is perhaps off-putting, and maybe there are some 'nudge' messages about marketing of books in all of that. From my perspective and that of my team, this book is really helping us frame how we conduct our business. ### ⭐⭐⭐⭐⭐ The best Behavioral Economics book, Doctoral student certified, anyone can read and understand. *by J***R on Reviewed in the United States on March 24, 2016* Spring for the hard cover. Mine is all dog eared, highlighted, and has notes in the margins. Inside the Nudge Unit is much more about practical application and comes from the experience of government policy shifts. This book is less about economics from a philosophical stand point. The book would probably flow faster if I wasn't marking something on almost every page for reference later. This is not a book telling you about the foundations of economics (read Misbehaving). This book tells you what a department in the British government actually did, how they implemented it, what worked and didn't work, what they proved would be successful but weren't able to implement through the bureaucracy, and their thoughts and goals for the future. This book does a nice job sourcing the main take-a-ways of research papers and experiments without bogging things down in academic fluff. If you want something more technical then you're probably already able to access research journals. This book is meant to me more accessible. I've cited this book in my doctoral assignments many times and it's only been out 3 months. Other Books on the same topic: Misbehaving is a faster more humorous read, and full of great historical/philosophical information as well.  Misbehaving: The Making of Behavioral Economics  (Both are much better than Nudge which started the whole thing and was a best selling book of the year for many people)  Nudge: Improving Decisions About Health, Wealth, and Happiness ### ⭐⭐⭐ Interesting story of how a governmnet used behavioral science to improve results *by S***R on Reviewed in the United States on September 17, 2020* It was a good description of how the British government adopted behavioral science insights to improve the interaction between bureaucrats and their processes and ordinary people. I'd hoped for a lot more of a deep dive into human behavioral psychology but that wasn't there. Still, any government or company should pay attention to how people perceive things and build that knowledge into their programs and processes. ## Frequently Bought Together - Inside the Nudge Unit: How small changes can make a big difference - Nudge: Improving Decisions About Health, Wealth and Happiness - Misbehaving: The Making of Behavioural Economics --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.tw/products/35947306-inside-the-nudge-unit-how-small-changes-can-make-big](https://www.desertcart.tw/products/35947306-inside-the-nudge-unit-how-small-changes-can-make-big) --- *Product available on Desertcart Taiwan* *Store origin: TW* *Last updated: 2026-05-28*