---
product_id: 547143406
title: "Principles of Marketing, 19th Edition"
price: "NT$3570"
currency: TWD
in_stock: true
url: https://www.desertcart.tw/products/547143406-principles-of-marketing-19th-edition
store_origin: TW
region: Taiwan
---

# Focus on digital age & social media impact 19th Edition - Latest marketing trends Real-world case studies & brand stories Principles of Marketing, 19th Edition

**Price:** NT$3570
**Availability:** ✅ In Stock

## Summary

> 📚 Unlock the future of marketing — where strategy meets digital savvy!

## Quick Answers

- **What is this?** Principles of Marketing, 19th Edition
- **How much does it cost?** NT$3570 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/547143406-principles-of-marketing-19th-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Accessible & Practical:** Complex marketing concepts broken down into clear, easy-to-understand language with helpful visuals and summaries.
- • **Pandemic-Era Marketing:** Explore how COVID-19 reshaped marketing challenges and opportunities, preparing you for the new normal.
- • **Real-World Brand Stories:** Learn from top global and Indian brands like McDonald’s, Patanjali, and Royal Enfield to see marketing in action.
- • **Digital & Social Media Focus:** Master the art of customer engagement and value creation in the era of social media and high-tech relationships.
- • **Cutting-Edge Marketing Insights:** Stay ahead with the 19th edition’s updated trends and strategies tailored for today’s digital-first world.

## Overview

Principles of Marketing, 19th Edition by Pearson Education is a comprehensive textbook that equips students and professionals with foundational and contemporary marketing knowledge. It emphasizes customer value, engagement, and digital transformation, featuring updated case studies from global and Indian brands. This edition addresses the evolving marketing landscape shaped by social media, technology, and pandemic-driven shifts, making it an essential resource for mastering modern marketing principles.

## Description

Principles of Marketing 19th Edition discusses today’s key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage–from traditional marketing all-stars to new-age digital competitors. The feature-enriched content and simple language make this book a must-read for students and practicing managers to understand the fundamentals of marketing and the latest developments in the industry. Features – Marketing in a Digital Age of Customer Value and Engagement Threats and opportunities caused by the COVID-19 pandemic for marketers. New Real-World Brand Stories Highlights, Cases, and In-Text Examples like McDonald’s, Gillette, Nestle-Maggi, Hindustan Unilever Ltd., Procter and Gamble, Colgate-Palmolive, etc. Case studies on Indian brands like Patanjali Ayurved, Royal Enfield, Titan, Indigo Airlines, and many others

## Features

- Pearson Education
- Principles of Marketing, 19th Edition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.6 out of 5 stars 110 Reviews |

## Images

![Principles of Marketing, 19th Edition - Image 1](https://m.media-amazon.com/images/I/61ktsK4UGJL.jpg)

## Frequently Bought Together

- Principles of Marketing, 19th Edition
- Marketing 6.0: The Future Is Immersive
- Marketing Management, Global Edition

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*Product available on Desertcart Taiwan*
*Store origin: TW*
*Last updated: 2026-10-20*