---
product_id: 7123764
title: "Leading Digital"
price: "NT$862"
currency: TWD
in_stock: true
reviews_count: 10
url: https://www.desertcart.tw/products/7123764-leading-digital
store_origin: TW
region: Taiwan
---

# Leading Digital

**Price:** NT$862
**Availability:** ✅ In Stock

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- **What is this?** Leading Digital
- **How much does it cost?** NT$862 with free shipping
- **Is it available?** Yes, in stock and ready to ship
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## Description

desertcart.com: Leading Digital: 9781625272478: Westerman, George, Bonnet, Didier, McAfee, Andrew: Books

Review: Actionable digital transformation framework for companies and boards of directors - Research Scientist at MIT and author (Westerman), Sr VP at Capgemini Consulting (Bonnet), Co-Director of MIT's Initiative on the Digital Economy and author (McAfee): 1) define digital mastery as a combination of digital and leadership capability; 2) discuss how to build digital (part I) and leadership (part II) capabilities, and 3) outline a leader's playbook for digital transformation (part III). Each chapter ends with a checklist of key concepts. Personal takeaways: A straight-forward framework for companies and board directors to build digital and leadership capabilities, and lead digital transformation. Strongly recommend purchasing this guide. Key takeaways, by chapter: 1) Defining digital master and where in the 'grid' of digital and leadership capability the organization falls, and key strategies to transform: customer experience, exploiting core operations and reinventing business models Part I: Building Digital 2) Create compelling customer experience - digital tools, evolving culture, customer data at the center 3) Exploit core ops - use 6 levers: standardize vs. empower, control vs. innovate, orchestrate vs. unleash 4) Reinvent business models - monitor symptoms (Porter forces), consider reinvention / transformation, replace product/service, create digital business, reconfigure delivery, rethink value proposition, experiment & iterate Part II: Build Leadership 5) Craft digital vision - set goal, frame vision 6) Engage organization at scale - co-create, share ideas, reverse mentor, crowdsource 7) Govern the transformation - board, leadership, digital unit and culture, IT innovation, committees and liaisons 8) Building IT leadership - design where going, determine if need new people and systems, learning culture Part III: Leader's Playbook for Digital Transformation 9) Framing the digital challenge - build awareness, create vision (p. 188 table) 10) Focus investment - translate vision to action, fund transformation, build governance model 11) Mobilize organization - signal ambitions, earn the right to engage, set new behaviors and evolve culture 12) Sustain digital transformation - build foundational skills, align reward structures, measure-monitor-iterate with KPIs, scorecards, reviews
Review: Great Book to Lay out Essential Thought Patterns - I’m an employee of a company in transition, and I thoroughly enjoyed this read to help me train my thought patterns around digital transformation. It is a bit aged but the principles still ring true. I would love to see a post-pandemic update

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 1625272472 |
| Best Sellers Rank | #105,787 in Books ( See Top 100 in Books ) #126 in Strategic Business Planning #195 in Systems & Planning #705 in Business Management (Books) |
| Customer Reviews | 4.4 4.4 out of 5 stars (586) |
| Dimensions  | 6.25 x 1.25 x 9.75 inches |
| ISBN-10  | 9781625272478 |
| ISBN-13  | 978-1625272478 |
| Item Weight  | 2.31 pounds |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | October 14, 2014 |
| Publisher  | Harvard Business Review Press |

## Images

![Leading Digital - Image 1](https://m.media-amazon.com/images/I/71IiO0nREJL.jpg)
![Leading Digital - Image 2](https://m.media-amazon.com/images/I/51wBymH3acL.jpg)
![Leading Digital - Image 3](https://m.media-amazon.com/images/I/31sekL8NtKL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Actionable digital transformation framework for companies and boards of directors
*by B***2 on December 11, 2024*

Research Scientist at MIT and author (Westerman), Sr VP at Capgemini Consulting (Bonnet), Co-Director of MIT's Initiative on the Digital Economy and author (McAfee): 1) define digital mastery as a combination of digital and leadership capability; 2) discuss how to build digital (part I) and leadership (part II) capabilities, and 3) outline a leader's playbook for digital transformation (part III). Each chapter ends with a checklist of key concepts. Personal takeaways: A straight-forward framework for companies and board directors to build digital and leadership capabilities, and lead digital transformation. Strongly recommend purchasing this guide. Key takeaways, by chapter: 1) Defining digital master and where in the 'grid' of digital and leadership capability the organization falls, and key strategies to transform: customer experience, exploiting core operations and reinventing business models Part I: Building Digital 2) Create compelling customer experience - digital tools, evolving culture, customer data at the center 3) Exploit core ops - use 6 levers: standardize vs. empower, control vs. innovate, orchestrate vs. unleash 4) Reinvent business models - monitor symptoms (Porter forces), consider reinvention / transformation, replace product/service, create digital business, reconfigure delivery, rethink value proposition, experiment & iterate Part II: Build Leadership 5) Craft digital vision - set goal, frame vision 6) Engage organization at scale - co-create, share ideas, reverse mentor, crowdsource 7) Govern the transformation - board, leadership, digital unit and culture, IT innovation, committees and liaisons 8) Building IT leadership - design where going, determine if need new people and systems, learning culture Part III: Leader's Playbook for Digital Transformation 9) Framing the digital challenge - build awareness, create vision (p. 188 table) 10) Focus investment - translate vision to action, fund transformation, build governance model 11) Mobilize organization - signal ambitions, earn the right to engage, set new behaviors and evolve culture 12) Sustain digital transformation - build foundational skills, align reward structures, measure-monitor-iterate with KPIs, scorecards, reviews

### ⭐⭐⭐⭐ Great Book to Lay out Essential Thought Patterns
*by A***S on February 16, 2023*

I’m an employee of a company in transition, and I thoroughly enjoyed this read to help me train my thought patterns around digital transformation. It is a bit aged but the principles still ring true. I would love to see a post-pandemic update

### ⭐⭐⭐⭐⭐ Framework with shelf life
*by K***R on November 26, 2018*

Very practical and engaging book that lays out key elements of managing digital transformations in business, grounded in extensive empirical research of close to 400 firms. The building blocks of vision, engagement, governance and technology leadership hang together well in working through the book. The authors also run an on-line MIT learning course focus on the Internet of Things, which applies this framework. For those wishing an applied/structured approach in applying the book, this is recommended. This also introduced some updated case studies over the 2014 edition. My own focus is supporting public sector digital transformations in developing countries. While the book does not directly speak to these, the focus on the book on larger corporations is helpful, especially give the challenges of silos and inertia seem amplified there!

## Frequently Bought Together

- Leading Digital: Turning Technology into Business Transformation
- The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing)
- Driving Digital Strategy: A Guide to Reimagining Your Business

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*Product available on Desertcart Taiwan*
*Store origin: TW*
*Last updated: 2026-04-23*