---
product_id: 8602502
title: "Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)"
price: "NT$868"
currency: TWD
in_stock: true
reviews_count: 12
url: https://www.desertcart.tw/products/8602502-making-ads-pay-timeless-tips-for-successful-copywriting-dover-books
store_origin: TW
region: Taiwan
---

# Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

**Price:** NT$868
**Availability:** ✅ In Stock

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- **What is this?** Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)
- **How much does it cost?** NT$868 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.tw](https://www.desertcart.tw/products/8602502-making-ads-pay-timeless-tips-for-successful-copywriting-dover-books)

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## Description

Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) [Caples, John] on desertcart.com. *FREE* shipping on qualifying offers. Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science)

Review: One of the BEST Advertising Books You'll Find - If you are looking for solid advice on writing sales copy that turns skeptical prospects into eager buyers, then look no further. John Caples is your guy. And this book is a "must have". Why? Because it contains everything you could ever want to know about direct response advertising, including: How To Write Headlines... How To Find The Right Appeal... How To Think Up Ideas... Ten Ways to Write The First Paragraph... Six Ways to Prove It's a Bargain... And much, much more. I've always felt that marketing books are like music. The old stuff is the best stuff. Case in point: Name me a band from the 21st century that can hold a candle to The Beatles... Led Zeppelin... or The Rolling Stones? That said, the same argument applies to direct response marketing: Who can touch John Caples... Claude Hopkins... or Albert Lasker? Get this book. Read it till the spine wears out. And you'll have a "bible" that delivers nugget after proven nugget to help turn your sales copy on its head.
Review: A real lesson in advertising - This is a lesson for an industry giant. John breaks down ads that made a difference to him and ones he has done. He shows the best way to construct your marketing. This is a must read for anyone in sales and marketing, it is not a coffee table book it is more then just a lesson in advertising. My advise is don't just read the book. Write out the ads in the book by hand you will give you a far better understanding of writing ads by understanding how John Caples crafted his ads. And understanding the flow and rhythm inside the ad.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #1,930,674 in Books ( See Top 100 in Books ) #378 in Global Marketing (Books) #1,087 in Advertising (Books) #1,523 in Web Marketing (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (77) |
| Dimensions  | 5.4 x 0.7 x 8.3 inches |
| Edition  | Reissue |
| ISBN-10  | 048648601X |
| ISBN-13  | 978-0486486017 |
| Item Weight  | 9.6 ounces |
| Language  | English |
| Print length  | 256 pages |
| Publication date  | October 20, 2011 |
| Publisher  | Dover Publications |

## Images

![Making Ads Pay: Timeless Tips for Successful Copywriting (Dover Books on History, Political and Social Science) - Image 1](https://m.media-amazon.com/images/I/81LMzHNF2vL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ One of the BEST Advertising Books You'll Find
*by G***T on February 5, 2012*

If you are looking for solid advice on writing sales copy that turns skeptical prospects into eager buyers, then look no further. John Caples is your guy. And this book is a "must have". Why? Because it contains everything you could ever want to know about direct response advertising, including: How To Write Headlines... How To Find The Right Appeal... How To Think Up Ideas... Ten Ways to Write The First Paragraph... Six Ways to Prove It's a Bargain... And much, much more. I've always felt that marketing books are like music. The old stuff is the best stuff. Case in point: Name me a band from the 21st century that can hold a candle to The Beatles... Led Zeppelin... or The Rolling Stones? That said, the same argument applies to direct response marketing: Who can touch John Caples... Claude Hopkins... or Albert Lasker? Get this book. Read it till the spine wears out. And you'll have a "bible" that delivers nugget after proven nugget to help turn your sales copy on its head.

### ⭐⭐⭐⭐⭐ A real lesson in advertising
*by D***E on August 24, 2014*

This is a lesson for an industry giant. John breaks down ads that made a difference to him and ones he has done. He shows the best way to construct your marketing. This is a must read for anyone in sales and marketing, it is not a coffee table book it is more then just a lesson in advertising. My advise is don't just read the book. Write out the ads in the book by hand you will give you a far better understanding of writing ads by understanding how John Caples crafted his ads. And understanding the flow and rhythm inside the ad.

### ⭐⭐⭐⭐⭐ Classic Copywriting Guide
*by A***T on August 10, 2012*

John Caples was a pioneer of direct-response copywriting. In Chapter 8 he presents as series of paired ads which were tested, followed by analysis of why the winning ads outperformed. The winner often outperformed the other by a wide margin -- up to five times as many responses. Caples emphasizes the importance of headlines throughout the book. "If the headline doesn't induce reading, it doesn't matter what the copy says. Because copy that isn't read, can't sell." He suggests starting the body copy by continuing the thought from the headline. "You will never lose a reader in the first paragraph by amplifying the idea which stopped him in the first place." The author cautions that clever ads tend to underperform because they lose clarity. He observed that "so-called clever ads are sometimes published for products where it is impossible to check sales results from ads." Caples retired as Creative Director of BBDO in 1982 after 56 years in the advertising business. The world has changed a lot since he wrote this book in 1957. While his ad copy is dated, his focus on copy testing and conversion is as relevant as ever. "Styles may change in advertising, but not the basic principles."

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*Product available on Desertcart Taiwan*
*Store origin: TW*
*Last updated: 2026-01-22*