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What it is: An intense-black, long-lasting mascara that creates a look of fullness and delivers a dramatic, false-lash effect with just one swipe. Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free.What Else You Need to Know: This vegan, cruelty-free, and gluten-free mascara delivers intense-black, long-lasting color. It creates a fuller lash look with a dramatic, false-lash effect with as little as one stroke.Suggested Usage:Application: -Use the uniquely-shaped wand for easy application, helping you reach every single lash. -Start by holding the wand horizontally with the middle dip near the center of your lashes. -As you sweep through your lashes, wiggle the brush from root to tip to create curl, lift, and volume. -Hold the brush vertically and use the tip to reach the innermost and outermost lashes. -Multiple coats may be applied without leaving lashes feeling stiff. -For more dramatic volume and length, apply Down Below Lash Primer (sold separately) prior to applying your mascara. To avoid mascara build up: -Pull the wand out straight when opening your mascara. -Wipe the excess product from the tip of the applicator on the rim of the packaging. Ingredients Water, Iron Oxides (Ci 77499), Paraffin, Stearic Acid, Glyceryl Stearate, Synthetic Beeswax, Acacia Senegal Gum, Butylene Glycol, Oryza Sativa (Rice) Bran Wax, Polybutene, Acrylates Copolymer, VP/Eicosene Copolymer, Aminomethyl Propanol, Microcrystalline Wax/Cera Microcristallina, Hydrogenated Vegetable Oil, Phenoxyethanol, Stearyl Stearate, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate.