Digital Marketing Essentials: A Comprehensive Digital Marketing Textbook

My professor for a digital marketing course listed this book as "heavily recommended," so I bought one. Much of the reason for my return is that he belatedly decided it wasn't necessary for the course and gave us a PDF outlining highlights from each chapter. So I'm saving myself a couple hundred dollars.However, this book is so bad that it prompted my first-ever Amazon review. The text contains hyperlinks, of all things, and many of them aren't even typed out so you could at least type the address into your browser. They're just hyperlinked to "click here."In addition, the authors thought it would be helpful to include videos in their text... literally. Except videos don't work in text, so the textbook simply has large, dotted-line rectangles of blank space where the video is supposed to go. The text actually says "Watch the video below."Finally, the entire book is printed in greyscale, which is wildly unhelpful when it comes to viewing tables/charts.I have no idea why this book is priced at $200 (though I got my copy on Amazon for $160). It's simply not worth it.

This book is over $220. This is a paperback book that is not even in color, why? I will be returning this book and purchasing the online version, since that is more complete than the text book.