Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue Paperback – September 22, 2019

Jeff Davis does a great job at sharing his insights on how to increase sales and marketing collaboration to drive revenue growth in today's B2B environment. I have worked with many companies and have observed how marketing and sales too often operate in parallel silos. Jeff builds on his vast experience to offer practical ways to diagnose the issue and go after its root causes. He guides us through systematic steps and best practices to increase alignment between sales and marketing. This is an invaluable resource for any B2B commercial leader and their sales and marketing colleagues to start a discussion and initiate change that will drive collaboration and revenue growth.

Sales and marketing alignment is far from a solved problem. We talk about it as an industry, but we all could use an action plan to make it real. Jeff Davis wrote a terrific book on the topic that explores the reason why this needs to be a priority. And critically it has an approach to make it happen. Definitely check it out, it's a great read.

The media could not be loaded.  Tons of value, tightly packed into 119 pages. Jeff writes with deep knowledge and authority about the benefits of aligning sales and marketing against common KPIs, meeting B2B buyer expectation and driving revenue growth in the modern age.If you're looking to bone on alignment, this book is an excellent primer.

Best book I've read all year!! Has helped me focus efficiently on the core tasks that will lead me to 'create togetherness'