Marketing 5.0: Technology for Humanity Hardcover – 1 April 2021

This is a useful and readable summary on the future of marketing, highlighting the challenges coming downstream and the considerations for the role and activities of marketers now and in the future.What it does especially well is gather the breadth of the digital transformation world and explore how this will impact the way customers interact with organisations and vice versa. It does this in a manner that is easy to absorb and reflect upon without getting bogged down in technical detail.