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✨ Keep your delicates fresh, vibrant, and cruelty-free!
- ETHICALLY CRAFTED - No animal testing and free from bleach, dyes, phosphates, and petroleum
- TRUSTED EXPERTISE - Backed by 50+ years of fabric care knowledge ensuring premium garment care
- COLOR SAFE FORMULA - Maintains vibrant colors and prevents dye transfer for long-lasting wear
- GENTLE YET DEEP CLEAN - Effectively cleans delicate fabrics without harsh chemicals or residue
- HYPOALLERGENIC RESIDUE FREE - Rinses completely to protect sensitive skin and fabric integrity
FOREVER NEW is a gentle, hypoallergenic laundry detergent designed specifically for delicate fabrics. It cleans deeply without bleach or dyes, rinses clear to preserve softness, color, and shape, and is crafted with clean ingredients free from harmful chemicals. With over 50 years of fabric-care expertise and a cruelty-free commitment, it ensures your garments stay luxurious and vibrant wash after wash.