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Advertising: Concept and Copy [Felton, George] on desertcart.com. *FREE* shipping on qualifying offers. Advertising: Concept and Copy Review: The most practical book for ad copywriters. - I can easily say that, of the dozen copywriting/persuasion books I own, this book is one of the most practical. It gets all the prerequisite stuff in there (target audience research, how to create a brief, choosing a strategy) and throws in topics people rarely cover, like how to write in a particular voice or writing non-hype headlines. i recommend this book for newbies and pros alike. And I say that as a mid-level digital copywriter with 4+ years of professional experience. Review: Great for an advertising class or teaching yourself. - Purchased this book for my Visual and Copywriting class. It has a great mix between pictures and text, and is very easy to read and follow. Would recommend this book for a communication class or just to brush up on advertising concepts.
| Best Sellers Rank | #388,780 in Books ( See Top 100 in Books ) #46 in Advertising Graphic Design #317 in Advertising (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (136) |
| Dimensions | 8.5 x 0.9 x 10.9 inches |
| Edition | Third |
| ISBN-10 | 0393733866 |
| ISBN-13 | 978-0393733860 |
| Item Weight | 2.9 pounds |
| Language | English |
| Print length | 320 pages |
| Publication date | August 5, 2013 |
| Publisher | W. W. Norton & Company |
C**E
The most practical book for ad copywriters.
I can easily say that, of the dozen copywriting/persuasion books I own, this book is one of the most practical. It gets all the prerequisite stuff in there (target audience research, how to create a brief, choosing a strategy) and throws in topics people rarely cover, like how to write in a particular voice or writing non-hype headlines. i recommend this book for newbies and pros alike. And I say that as a mid-level digital copywriter with 4+ years of professional experience.
L**6
Great for an advertising class or teaching yourself.
Purchased this book for my Visual and Copywriting class. It has a great mix between pictures and text, and is very easy to read and follow. Would recommend this book for a communication class or just to brush up on advertising concepts.
R**Y
The #1 advertising book I would recommend
Because it contains an awful lot of information, it is not a book I reach for when I have just a few minutes to spare. But when I have serious time to set aside and focus, I find it to be very insightful and idea-generating. Of the dozens of top-rated advertising books I've read, this is probably my favorite.
B**Y
but a great quick reference for inspiration
A little older, but a great quick reference for inspiration
S**N
Creative concept class
Excellent book. The graphics and terms are engaging and educational. This book really helped me with marketing terms and ideas.
S**H
Purchased for a college course.
This was a text book for a commercial production course I took. It was good book, mostly a supplemental read than anything else but still helped out quite a bit.
R**N
Great book, arrived on time :)
This book is full of great examples of copy and great tips for those starting out studying copywriting. The ideas are clever, original and inspiring.
B**.
Nothing special
Easy to read and clear definitions. It’s a textbook but it certainly could’ve been worse
V**A
It is a very useful book for those studying advertising and learning how to create a campaign. It was a very fruitful gift for the person who received it from me.
P**0
Love the graphics and text. Great overview of Copywriting information.
D**N
Perfect condition!
J**!
If you read the chapter on writing headlines, you're pretty much set to be a copywriter! It was one of the only few books we used in ad school.
M**E
good read. Helpful towards a thorough understanding of the subject.