UX Strategy

I am reading this book with other UX designers and researchers and learning so much. I appreciate the clarity with which it is written and the great examples to help illustrate the concepts. This will be a book I will keep nearby as a reference book because it is packed with so many insights and tools for immediate application.

Received the book, for its price I would’ve liked it to be in better shape. Otherwise I would’ve just went and borrowed it from the library. Have not even gotten the chance to read it yet

Si bien los ejemplos tienen unos años, la explicación y el desglose de cada estrategia es muy interesante.Te hace pensar por fuera de la caja y tener en cuenta aspectos que comúnmente pasamos de largo.Lo recomiendo para cualquier nivel en que estés en UX.

Very old-school, nothing you wouldn’t find online for free

This is a practical book filled with great insights + light weight techniques + tips and tricks of the trade that can be directly applied (unlike most business books) to devise unique digital solution that customers want. A how manual for Lean methodology + Competitive analysis.“My formula is UX Strategy = Business Strategy + Value Innovation + Validated User Research + Killer UX Design.” Book includes topics such as business strategy, competitive research, customer discovery, value innovation, experiment design, and why you must design a frictionless user experience.Second edition updated with latest practices + much info on online user research & growth design.Overall an excellent *must read* book for UX practitioners/enthusiasts, startup founders. Save yourself going through lots of UX, business books by reading this !