Global UX: Design and Research in a Connected World

Somewhat disappointing. I was hoping to learn about how to approach building digital ecosystems for global clients & the eccentricities of local markets - Not a whole lot of insightful information here; but definitely a good primer on global UX. Readers should not stop with this book - keep seeking out articles, presentations, and experts on how designing for a global audience is very different than a regional or national audience.

The authors are quite clear from the get-go that this isn't a 'how-to' book, filled with checklists and frameworks for international fieldwork. Nevertheless it contains a lot of wisdom and trade-craft gathered over the years by two of the industry's most experienced practitioners. There will be few who read the book that don't gather some practical pointers about how to improve their work.But Whitney and Dan are right to focus on wider themes. I enjoyed the book because it felt like I was reading myself into a community. International and cross-cultural research and design is important not just for business, but also for our emerging global society. And this means that people undertaking this work have to prepare themselves to watch, listen and think in new ways, and to take real care in analysing what they've found in order to make good design decisions. If that challenge is part of your work then this book will draw you right into the skills, outlook and attitudes you'll need to develop to be successful in this field.

Showing a truly global style Dano and Whitney scoured the globe for UX professionals and stories about a pragmatic view of the role of Usability, User Research and Interaction Design. The stories are human, but practical and informative. The relaxed approach of the authors belays a serious commitment and discipline within a rapidly maturing industry. There's a lot of gems here. From the data visualizations, the global platform, and the practical frameworks that emerge from some of the cases. In his classic style, Dano starts chapter 1 with a picture from his travels around the world's most quirky eating establishments and coffee shops.This book is essential reading for the UX professional and I gladly recommend it.Brett KingAuthor, BANK 2.0

"it is not a book to tell you how to improve UX design skills," as I talked to Dan when he visited my home in Shanghai suburb. "This book collects insights of different UXers in their particular backgrounds." After this profession has shaped for about two decades, the knowledge and wisdom start to diverse and the attention start to shift from a technical point, to a more humanity perspective, in other words, a human-centered-approach of UX. The complexity of practicing UX is no longer about learning all the tools to research or design innovation, but about the people using the technologies. Of course, it will take some years to ferment, just like other mature professions, economics, law, computer science, etc..In a time of short attention and result-oriented solutions, it might take another few years for people to experience the true taste of this book. So, keep it in a nice and cool condition!