20 Purple Premium Natural Semi Permanent Hair Color

Perfect color purple with blue undertones. I have tried many many brands and this one wins. NOT reddish purple fading to pink. Dark bluish tone I was looking for. My hair is dark unbleached but have been doing purple for some time. Love this one. Covers roots, doesn't fade that fast, not messy putting on, little bit rinsing. 4 0z did my hair twice, one was touchup. I think I'll have to touch it up a little throughout month but well worth it. Least expensive, best brand yet and I have tried countless others. Put pics but I'm a terrible photographer. Also lenght was not super saturated, mainly wanted to see color before I went crazy. I can't believe it took this long but finally found it. Also I kept in overnight and I use Wen if that helps.

Ok for everyone on here please know you CANNOT get this color and KEEP it longer than a few washes without bleaching. If you apply to brown hair you will not get this bright vibrant colors, so don't listen to these low star reviews who applied to brown hair then complain about it not lasting. I've used manic panic, Sparks and Artic Fox and I'm here to tell you this is by far the best brand I've used that doesn't start to fade after a few washes. I tried using the Artic Fox purple that advertises a violet on the bottle but the color comes out a dull plum and faded almost immediately after one wash. This stuff is awesome. Yes it will stain, because it's a DYE! Not sure if people just didn't research or what. Artic Fox stained my pillows and tub way more though because it has no lasting power. Alcohol will quickly remove the staining from your skin though and a good bleach will remove from sinks and tubs. Just...PLEASE do research before you buy a product and then leave a crap review because you didn't take the time to understand what you were purchasing.

I only had this filtered pic to best show what this purple is gonna look like in lighter settings or even in the sun, it’s great and been my favorite so far! My natural hair is almost black and the bleached portions were only done once at the salon. I wanted a subtle and easy to blend dark purple, so this was perfect for that. When first dyed, it’s very dark but after a few washes, it looks like the photo! :) Doesn’t fade into anything ugly either and it lasted a good while. Just be more than careful when dying and washing your hair because this will def stain your skin and shower lol

Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what I’ve found works well.My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didn’t lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. I’ve done it twice and am very pleased!As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color:1. Prepare your hair - wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to “absorb” color to the fullest.2. Assemble Your Equipment - You’ll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that won’t be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). It’s also helpful to have paper towels and/or a cleaning sponge on hand.3. Application - Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the “clothing optional” method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it.4. Let the Color Set - pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturer’s instructions. You can also add heat using a hair dryer on a low setting.5. Rinse - Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more...until the water is mostly clear. This may take 10 minutes or more.6. Wash & Condition - Yes, this may lessen the intensity of your color a little. However, if you don’t remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds.7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop.Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. It’s noticeable after the first 3-4 washes and continues to diminish with each wash. All brands I’ve tried have about the same color lifespan, as they’re semi-permanent.Pros: Amazing color, smells great. I received many compliments!Cons: Application can be messy, fades fairly quickly.I hope this review helps. Have fun and live colorfully!

I’ve been using this for a few years and love it! The vivids are vibrant, the color actually makes my hair softer, it doesn’t have a chemical smell, and it lasts a while (as long as properly washed in cold water).

I will edit once it is complete! This is my first time using a vibrant color to dye my hair. I’ve been blue for almost 3 years and several weeks ago I went to purple. I was over processed and the color faded fast. My stylist used Kenra and burned my hair accidentally. I’ve never felt my hair damaged in 3 years of being colorful. I decided to try to use some products to repair my hair and then dye my hair with a new purple to cover the lilac I had. I am 2 hours into the soaking lol and in an hour I will wash and see how this color works. I’m not new to the dying process but I am new to this product. So far, with added condition 1/4 cut, it feels great in my hair. I did not test first, no need. I either will like it or I won’t. Anything is better than lilac for my skin and eye color lol. I’ll be backI’m back a on day 3 I believe and I’m so in love with the way this color and my hair mate. It’s so bright and vibrant, and I mixed it with a great conditioner so my hair has been restored. I absolutely love this hair dye and can’t wait to try more colors. It’s has almost a blue tint and I love thatMonth later - I have to color every 3-4 weeks but I love the color!

Great color and lasts for 2 weeks. It's fades to a BEAUTIFUL lavender by day 14 but looks great everyday. I wash my hair daily and use heat daily too. LOOKS GREAT!