The McDonaldization of Society: 20th Anniversary Edition

I didn't realize what a profound sociologist Ritzer is. His work applying (and explaining) Max Weber's work has been a godsend in trying to understand this complex stuff. although I haven't read through a lot of this so far, his application and extension of Weber's work is a fresh, compelling read.

This is a good read, although the book I received had so many annotations it was distracting. I am all for previous owner's notes, but this person obviously had no idea how to annotate correctly and its a little difficult to focus on the text.

I have read this book in the past. I donated the last book that I needed to purchase another one for research. No surprises in the updated book.

If you're into how industries work and why consumers like products this book is great!I had to read it for a class but I am happy to say I ended up really enjoying it.

This book was required reading for one of my college classes. It was interesting and thought-provoking. I read it twice. It presents a balanced perspective on the double-edged sword of huge corporations and how they affect our thinking and behavior as consumers.

This was a very interesting textbook. Certainly, and eyeopener on the condition of society and how McDonald's like manufacturing and treatment can be found nearly in all aspects of life. I did not like the text layout at all, I found the text layout to be wordy which made it difficult to keep my eyes on. I needed this textbook for a class, but it would be good for casual reading as well. It's very informative!

I needed this book for a college course. A fascinating read all about "rationalization". I was unfamiliar with the concept, and this book really has some wide-reaching ramifications in our society, both globally and domestically. HIGHLY recommend this book.

The book is cool, displays importance of understanding niche communities rather than tending towards globalization. I think the book is good for anyone who wants to learn more about the world or franchises in general. I also think the book is good for anyone who wants to understand how we can maintain uniqueness in a world tending towards globalization.

great! would definitely purchase from this seller again. Thank you!