One Plus One Equals Three: A Masterclass in Creative Thinking

Storytelling - it is all about. A quick day read of various short stories: on history, economy, architecture, arts, finance, literature etc all sharing the same moral - creativity. Some of those stories are well know, some - less known but interested enough to go through. It feels like you are talking to your mate.

Loved this book so much, after loaning it to a friend for a while, I ended up buying it for him. Can’t say enough good things about it and Dave Trott in general.

Dave Trott's books are amazing. I've read all of them and One Plus One is one of the best ones. His style is great and the reading goes with the flow. When you are not expecting, the book is over and this will make you sad. All the stories and lessons are great and you can learn a lot with all of them. Really recommend not only for ad people, but everyone who enjoys creativity.

Very easy book to read and enjoy with so many stories that ultimately lead to nuggets of wisdom. Really enjoyed the book and will keep it around to refer back to it.

A quick read to inspire your own creative tenacity! Fascinating stories carry the points. A book to ponder, chew on and then “go for it!”

Dave Trott's book is full of ideas and shows, briefly, how and what people did which brought them success. A great read which will start the gears in your brain turning. Lots of bite-sized wisdom inside.

Dave Trott has a singular view of the advertising world and it's good we can count on him to keep our feets in the ground

I like the new ideas about life in this book. I recommend this book for everyone. I read this book twice.

Excellent, easy read, highly recommended.

If only we were all born with Creative thinking

Very succinct writing and original thinking. The story was interesting and it gives you a lot to think about life.

This book is billed as a "masterclass in creative thinking". It's actually just a bunch of highly abbreviated stories. Many of these stories I've heard before, such as John Lassiter leaving Disney to start Pixar. Stories are greatly over simplified so as to fit into 300 - 400 words of double spaced, super wide margined text.There are no summary sections, just a bunch of extremely brief stories about someone who didn't do what most other people did. This is not what I interpret a "masterclass" to be.

Bought this without realising I’d read it about a year ago..not a great sign!It’s an easy to read book with lots of short tales of people thinking “outside the box”.It’s fine but nothing new or overly interested in it. And I don’t feel I’ve been given mechanisms to think more creatively.Might be worth m buying second hand for a couple of pound. Not worthwhile spending more than that though.