Color: Messages and Meanings, a Pantone Color Resource

I wasn't sure what to expect from this book having already read "Communicating with color" till the pages started falling out.I really thought I was in for more of the same and I was right.HOWEVER!Leatrice, being the great color expert that she is has updated this book with newer associations and rationale behind the changes.She could've just called it;"The Pantone Guide to Communicating With Color Version 2"But how boring is that?Most people know that trends change as do ideals and views on the world around us. Because of this our affinities and associations with colors will also change. Sometimes slightly and sometimes dramatically.Most color books dont really dive into this much, they simply give you some palettes and expect you to keep using them until your clients stop calling.But with this new book not only does Leatrice give a bit more insight to color associative trends but she also ads a section about practical uses in media and point of sale (I know, I know... she kind of did in the last one too). She throws in some interesting little facts and tidbits as well as a few new color wheels for you to mill over.Granted there is a lot of the same, you could almost pull a few paragraphs straight from the last book. But as I mentioned this one is just a bit more up to date.As with the last book this is not a Pro's Guide to color association and theory.What it is, is a fantastically comprehensive guide and reference with plenty of inspirational examples and palettes for you to paw through when you need a creative kick in the pants.If your new to color theory and association, dont miss this book.If your an experienced designer like myself, you probably have "Communicating with Color" and think you dont need this one...Well you probably dont, but the updated palettes and explanations were worth it for me. Besides, she just makes good lookin books!I love having this on my desk, it's got appeal like a Com Arts Annual or something!My only gripe is that I really loved having all the color responses on one page, now they're written in more detail for each color but are found through out the book in their respective sections.The addition of detail is nice but it would've been handy to have them all located in some kind of quick reference page again.Oh and one last thing, if you didnt get "Pantone Guide to Communicating With Color", you missed a great book but this is the updated version get this... seriously, get it.

Color: Messages & Meanings: A Pantone Color Resource by Leatrice Eiseman is the second book by Leatrice Eiseman about Pantone color in my personal library. I am graphic designer, photographer and art director, and I am using this book every time. Each individual project has an emotional status and individual message. This book will help you to find the right color based on you information. It is great source for everyone who is in art, design, and photography. Every color carries the message. Leatrice Eiseman teaches us to use the language of color to improve the quality of our work and our life. The success of your design based on the right color choice is 50%. Enjoy your book.

I got this book mainly to have some specific Pantone colors and combinations printed before my eyes. It's not a book of chips by any means, but it's certainly a great and affordable way to get an idea of what it is I'm going for and what it'll look like after its printed. It's also full of quite a bit of good advice regarding the use of Pantones.Also, it's perfect to have on hand to show your customer some good color combinations and what they'll look like printed! I really like it!

I had ordered this book for a literary journalism assignment I was working on a while back, but have since used it for many other functions. This book offered a lot of great information about various colors and their color families, and the last section which groups colors together into "messages" you would want to convey was fascinating. (For example, a "romantic" message includes hues of dark red, lush browns, and even some violets while a "zesty" message has vibrant magentas, oranges, and yellows.) I have used that color-grouping section for many art and "advertising" mediums (like a webpage I created). I suggest this book for anyone interested in the meaning of particular colors and the meanings they can subconsciously hint at and even declare outright. This book is not terribly in-depth about color meanings in other parts of the world, but focuses primarily on their functions in Western culture. I loved, however, that this book provided many visual examples of the messages colors convey through the use of real-world examples and the use of pictures.

Many students lack serious knowledge about color, Pantone is a great aid to understand color as it has to be taught from the beggining. The color system does its job, to communicate a distinction between the many hues and to learn to associate them to a specific mood, feeling or desires. Color is the first reference to understand coding and not knowing the basics can really frustrate kids. Besides the playful side to teaching them, it helps students to raise their self-steem. I loved the glossy presentation of the printed book. My kids loved it too.

Although it is a second hand book ,it is in a very good condition,it arrived soon.I consult it for my paintings and in fashion design.

I bought this for my friends daughter... she is studying fashion merchandising and got her first internship in New York City and I bought this in hopes of it being a good resource throughout her career!I can’t speak of the content much, but it’s a beautiful high-quality book with nice thick pages.

Very informative, easy to read and is recommended to anyone who wants a better understanding of color usage.

Great book for colour combinations and colour palates. I bought it a week ago and have already used it for projects. It is pantone colours printed in CMYK however they give you the CMYK codes to try and match the colour as best as possible in a glossary in the back of the book. Highly recommend this book.

Un libro chiaro e conciso, con belle foto/immagini di riferimento e tanti colori suggeriti... mi è tornato spesso utile per il mio lavoro

Leatrice Eiseman's follow up to the (similar) "Pantone" Guide to Communicating with Color, is a highly skilful analysis of the emotional impact of the ten 'principal' colours -- red, orange, yellow, brown, blue, green, purple, neutrals, white and black -- and many of their shades and nuances. As its a Pantone book, all of the colours are referenced to Pantone numbers, and there is useful discussion of the differences between the variations.Eiseman also includes a useful section outlining how the colour wheel works, and how to make three colour combinations with a dominant, subordinate and accent, before going on to reveal 24 sets of 24 colour combinations, covering a variety of moods from zesty to intimate and from pungent to provocative.All of this is firmly aimed at designers and branders who need to make use of this knowledge in high-value, professional products. That's not to say the book isn't generally attractive and interesting. It is, very much so, supported by gorgeous photography and branding examples, and finished to a very high standard of colour correctness, as you would expect from Pantone.I have both this and the older book. Although they cover some of the same ground, they are worth acquiring separately for the areas of difference.

It is so interesting with so beautifull images, I learn a lot of things, and about colors, thank you for this

Must have for begin color design !This is show you how user color, and wich one for most of the event you can see.Show you some of Pantone's color matches, with code & all.