We remain fully operational. Our teams are working around the clock to ensure your deliveries continue safely.
下载应用程序
Review: An absolute gem for all sales/persuasion professionals - In her wonderfully researched and insightful book, Nancy Harhut makes a compelling case for the science of Behavioural Insights informing the art of marketing. From the reciprocity and scarcity principle to storytelling and autonomy Bias, she draws on the work of Dr. Robert Cialdini and others to wonderfully articulate many of the Behavioural Science principles that can have measurable and lasting results. An absolute must read.
| Best Sellers Rank | #266,851 in Books ( See Top 100 in Books ) #217 in Sales #368 in Marketing (Books) #1,369 in Management |
| Customer Reviews | 4.8 out of 5 stars 172 Reviews |
K**N
An absolute gem for all sales/persuasion professionals
In her wonderfully researched and insightful book, Nancy Harhut makes a compelling case for the science of Behavioural Insights informing the art of marketing. From the reciprocity and scarcity principle to storytelling and autonomy Bias, she draws on the work of Dr. Robert Cialdini and others to wonderfully articulate many of the Behavioural Science principles that can have measurable and lasting results. An absolute must read.
TrustPilot
2 周前
2 周前
1 个月前
2天前