THIS IS MARKETING BY SETH GODIN PAPERBACK ENGLISH EDITION 2023 Paperback – 1 January 2023

The way Seth Godin explained marketing in the era of Keyboard and internet is exceptional. People in the field of marketing must read this book.

Simple and clear message on marketing beliefs and strategies . Worth a read for all new and growing stage businesses.

Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".

This is not a Marketing Book. This is The Book for building your Business. If there is one book you need to read, this is it. It is devoid of all jargons that you typically hear or read about marketing. You need to re-red it multiple times to get eth true essence of it. Every line of the book has some meaning. Typically people associate Marketing with Advertisement. This is book shows you the heart and soul of marketing - how it is so genuine and humane. Please get it and read it.

One of the best book ever written on marketing. It gave me deep insights on marketing and change it can bring

Like a lot of good books out there, beauty lies in the eyes of the reader.This book is simple and precise. Doesn't beat around the bush, and really changes something in yourself.I was not very fond of Seth Godin earlier and thought he was a sellout writer. But this book has changed my opinion of him.

This book has many new insights for me. If you are marketer or entrepreneur this book leaves you with new information about worldview of a customer.Few concepts that enthralled me:-Trust and tension creates forward motion-Direct marketing vs brand marketing-Funnel math-story of self, story of us, story of nowAnd many new practical solutions i can apply personally to my products being an engineer and entrepreneur.

I have been reading this book again and again. I have written many books, to promote my books in a relevant manner; I am referring this book and this book is showing me many suggestions to advertise my books better.

Seth Godin brings importand thoughts about marketing avoiding those clichés that we're used to. Definitely worth a read!

Disclosure, I am not a marketer, nor am I into advertising. I think that maybe that’s the same thing now, and it was probably mentioned in the book! In fact the only reason I read this book is that my first published book I uploaded onto Amazon, sold exactly 3 copies, and I personally know every individual who bought a copy. I have now completed a second book, and if I load that one up on Amazon, it will also die at birth. So that’s why I bought this book, and also (mainly) because my son recommended it, and he was one of the three that bought my first book……so I owe him.Personally, I loved this book and found it incredibly inspiring. Seth did not provide a 10 point marketing plan, heaven knows just on YouTube alone, there are enough 3-4-5-6-7-8-9-10-11-12-13-14-15-16-17->107 (yes, 107!) point marketing plans just for selling books on Amazon! Seth did not even provide a coherent flow of information that built smoothly from one concept to the next (Of course I am sure there was, just not to my marketing illiterate brain)Seth provided something far more valuable to me that a 12 point plan or a strategy that contained many tactic’s (see I did learn something). He helped me to see things differently, develop an attitude, a way of seeing, not a strategy. THIS is what I needed.So let me see, 3 things I take away from his book:Find your people – My book (product) is not for everyone, no sir. I need to go out and find those people I wrote my book for.Earn your permission – I need to gain respect from “my people” and that takes time, effort and integrity.Get out the long tail. – well, not completely, just find a short head! I always thought a longtail was the name of a river boat engine with a long shaft used in shallow tropical rivers.So there it is, as I see it, Seth is not giving you a marketing text book in “This is marketing”, he is trying to lift you above that, to see above the 10 point plan, to have that “ah ha!” moment we all need at different stages of our lives. In that regard, it’s a remarkable book, and I would highly recommend it to all those “people like me”.

Wonderfully written book in clear, lucid language. I felt disgusting every time I tried to come up with a marketing or advertising plan because I felt like I was manipulating people, coming up with an excuse to line my pockets while giving them something we all know they didn't really need. Seth Godin shows us that we don't have to do it that way: that we can market to solve problems, to make things better. I am thoroughly enjoying this book and would recommend it to anyone I'd like to have personally on-board on my entrepreneurial adventure to a better world. The summary message of this book would be that it's more about WHO it is for then WHAT it is; what's the minimally viable product, the smallest market, that could make your plan work? Building a culture IS strategy - and there's a way to become an excellent ETHICAL AND THOUGHTFUL MARKETER without having your life be about ADVERTISING and SCHEMING! Thank you so much Seth Godin for sharing your knowledge and experience with us at a reasonable price. I am proud to have the beautifully printed copy of your book on my shelves and excited to put my new perspective into action. If you are looking for a different way of marketing then the inundation of consumerism we all grew up with, this book is a no-regret purchase!

This book is a refreshing dive into the essence of modern marketing. It's more about understanding the core principles and mindset needed to really excel in the field, rather than a step-by-step guide. Godin's writing is both thought-provoking and grounded, making it clear that marketing today is about building genuine communities and storytelling. I particularly appreciated his view against the overuse of SEO and keyword tactics, which felt like a breath of fresh air.Using it in my own work, I found it drew me away from the hard-sell tactics and allowed me to approach marketing from a place of authenticity and respect. It truly emphasises creating value and serving the customer, which resonated deeply with my values.While it does repeat some core ideas, perhaps a bit unnecessarily, the repetition helps solidify the concepts. The examples could be more varied, but the message remains robust. Anyone wanting to shift their marketing perspective will find this book invaluable. If you detest aggressive marketing strategies, this book might just be your answer.