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🖋️ Unlock the secrets of legendary copywriters and never run out of ideas!
D&AD: The Copy Book (Bibliotheca Universalis) is a hardcover collection featuring insights from over 50 leading copywriters. Highly rated by 561 users, it serves as an essential guide for aspiring and early-career copywriters seeking to master the craft of persuasive advertising copy. Ranked #4 in Advertising Graphic Design, this book combines timeless creative wisdom with durable design, making it a must-have resource for professionals aiming to elevate their writing skills.
| Best Sellers Rank | #66,124 in Books ( See Top 100 in Books ) #4 in Advertising Graphic Design #189 in Design & Decorative Arts |
| Customer Reviews | 4.7 out of 5 stars 561 Reviews |
O**A
Fantastic Book for understanding the Art and science of writing amazing copy-a must buy!
As an aspiring copywriter coming out of college, I bought this book as a way to help me learn the art of copywriting so I would be confident when applying for jobs. It did not disappoint! The book features so many fantastic copywriters and their ways of coming up with a fantastic ad. I learned so much from this book. I recommend this to any college student or beginning copywriter wanting to perfect their craft.
A**N
This is an amazing book
I have been using the office book for a long time and wanted to get one for myself. Great that I was able to find it. For all the copywriters who are starting and who want to brainstorm (not with AI), it is definitely recommended.
C**L
A go-to book for creatives and copywriters
Great examples in here of top-rate copywriting and concepting. Any copywriter or brand creative should have this on their desk at all times.
L**S
Renews My Love of Good Copy!
Can't wait to dig in. This book is BEAUTIFUL.
M**M
Great for inspiration! Studying is left up to you though...
As a studying copywriter, this book has a plethora of ads and never ceases to give me inspiration for when I'm practicing. There are a variety of ads ranging in many different industries and forms. My only issue: I enjoy the brief bios & self-proclaimed methods from different copywriters, but there really isn't a breakdown of the copy and what actually went into them. It'll state the company, year, and maybe the goal of the ad. But there is no deep analysis that shows exactly what made the copy so good. As a copywriter, you may be familiar with swiped.co. If not, it is a website with lots of marketing ads (mainly sales letters) just like the book, but the site actually ANNOTATES different lines within the copy and explains what this or that line does to the reader psychologically and how it draws them to purchase and/or sign up. I'll be honest and say this book is worth every penny of the $20-some price. But if all the ads had annotations like the ones I explained? It would be a $50+ value minimum. Hopefully they make a revised edition with these suggestions.
F**A
Un clásico.
Libro infaltable para todo publicitario, especialmente redactores. Yo había conocido una versión más grande, pero esta edición es pequeña de tamaño más estándar, entra bien en cualquier biblioteca.
H**D
Real life stories and advice
Love this book. Filled with lots of useful advice and great stories from the best of the best!
A**M
Enjoyable Read
Very much enjoyed this book, the knowledge it shares, and the insight into some of the greatest copywriters within its covers. Would recommend.
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