Why are you changing the formulas of the Curl Collection?

While our original Curl formulas are great, we made improvements to the formula and texture of some curl products that we think you’ll love! Check out FAQs of individual products below to learn more.

What are you changing about the Curl Collection?

Our entire Curl Collection is now powered by our SunflowerCurl Complex, castor oil and jojoba oil. Our products now offer even better performance in curl definition and frizz control. The updated packaging makes it easier to shop the collection.

What changed in the Curl Cream?

Our Curl Cream now has our proprietary SunflowerCurl Complex along with castor oil and jojoba oil. It also reduces frizz by 78% after just one use!*

Are the original formulas still okay to use?

Absolutely! The original formulas are still great to use and will provide curl definition and reduce frizz. We saw an opportunity to add even more curl loving ingredients to deliver even better performance.

Did you change the fragrance?

The fragrance for our Curl Collection remains the same! It’s a gentle citrus scent with notes of oatmeal and pink grapefruit.

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🌟 Unlock your best curls yet—shine, shape, and softness in every drop!

FRIZZ FREE CONFIDENCE - Clinically proven to reduce frizz by up to 78% after just one use, so your curls stay flawless all day.
NOURISHING CURL POWER - Infused with a proprietary SunflowerCurl Complex plus jojoba and castor oils for lightweight moisture and lasting curl retention.
CLEAN BEAUTY COMMITMENT - Paraben-free, sulfate-free, silicone-free, gluten-free, vegan, and PETA-certified cruelty-free—because your curls deserve only the best.
BOUNCE DEFINITION BOOST - Gently scrunch to amplify natural waves, curls, and coils with soft hold and shape that turns heads.
EFFORTLESS EVERYDAY STYLING - Lightweight leave-in formula that defines and softens curls without weighing them down—perfect for daily use.

VERB Curl Cream is a lightweight, vegan leave-in styling cream designed to define, moisturize, and control frizz for waves, curls, and coils. Powered by a unique SunflowerCurl Complex and enriched with jojoba and castor oils, it delivers up to 78% frizz reduction after one use. Free from parabens, sulfates, silicones, and gluten, this cruelty-free formula offers soft hold and bounce without buildup, making it ideal for everyday curl care.