No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money Paperback – November 13, 2012

Like the way Dan Kennedy tells it like it is. And his marketing genius shows up again in this excellent book that nails the way to market to Boomers.

To be honest, I have every book written by Dan Kennedy. Some of them tend to be rehashes of something he wrote before. This is new material, and it couldn't come at a netter time.More people are now 40 or older than are under 40 years old...and that age is rising.Boomers have the real buying power now, and this book is written for marketers who want to capitalize on that fact. It covers everything from what appeals to Boomers to what makes them buy. It covers what media they buy from, and why they are willing to pay more than younger buyers.This book is like so many more of Kennedy's...it has other contributors. But the contributions add to the value, not pad the book.Yes, this book is promotional in that it has an offer or two. But it's a book on marketing to Boomers, isn't it? Without an offer, it would be cheating you of the experience.Read this book with a highlighter, you'll need it. Like all Kennedy books, this one is dense with actionable information you can use today.If you want a book on marketing to the single most profitable demographic in the country, this is it. You just hit the Motherload.Buy your own copy, you can't have mine.

I had no idea that when this book arrived that it would change the way I view my overall marketing. This book is jammed packed full of common sense, easy to facilitate techniques and strategies that were right in front of me the entire time. Don't miss out... Order it now.By the way, Dan Kennedy's books are addicting. I own 12 of them, I can't seem to wait for his next ones each year.... I have make a consistent 6 figure income for years, 100% due to Dan Kennedy's techniques.

First, I'm going to get the bad out of the way:The Bad: It's a sales book, not meaning teaching you how to sell, but selling to you Dan Kennedy and related authors programs - it's repetitive of many of his other books.The Good: It's still a great book for thinking about the issues and coming up with ideas in a more defined manner. I think this is one of the best in the No B.S. series.If you sell, buy the book, it's low cost with a lot of great information. Value for the dollar it's a "no brainer" as they say. Just remember that it's also a "sales" book - meaning trying to sell to you and you won't be disappointed. If you expect it to be 100% real content, you will be disappointed - I went in knowing what to expect and have used at least 15% of the material in the book while mentoring others and in my own offices.The book has some great statistics and I like the fact that it defines the group at the "Leading Edge" Boomers and seniors, rather than all boomers and seniors. The examples are good and the reading style is enjoyable in a laid back, but informative way.4 Stars - a weak 4 stars, I felt 3 was too low considering the current nature of the material (it's up to date). If you read this review in 2 years from when this is posted, consider this a 3 star review.

Dan Kennedy's books are simply the best. This book is no different. Dan often says "You have to Enter the conversation in the mind of your client" That is what this book does. He shares the secrets of what boomers think, want, value and will buy. If you are trying to understand what to sell the boomer market...this book is a must read.

Very informative

I really like how this book breaks down the psychology behind the behavior of the older generations. Really made me change my approach in our B2B outreach.

Half of all dollars in existence in the US belong to Boomers. They are where the money's at. And Dan Kennedy meticulously breaks down how to market to this gold mine of potential clients.