The 80/20 Principle: The Secret to Achieving More with Less Paperback – October 19, 1999

Why You Should Read It: The principles in this book can literally add hours to your days and compound your happiness. It's worth a look. What's more important than having time?Average Read Time: 4.5 MinutesWe've all surely heard of the 80/20 Principle, or Pareto's Law as it's more formally known. It goes something like this:80% of the results come from 20% of the effort.It's often thrown around in business as nothing more than a buzzword. Few actually do a full 80/20 analysis of their business and almost no one I've come across has applied the same to their life as a whole. Other than two people that is: Richard Kock and Tim Ferriss-and the people who have since followed in their footsteps (me included). The 80/20 Principle is the source material for what Tim wrote in The 4-Hour Work Week. It took me reading it a couple times to grasp the simplicity and life-altering implications of the principle. The time saved and gained will blow your mind.The amazing thing is that the studies in this book show the principle working in just about every possible scenario. Of course it's not always 80/20. Sometimes 90/10 or 95/5 or even 70/30. But the point is it works-without fail.Richard's purpose was to explain this ancient principle in a way that would inspire action and application to every part of life. When applied to work, productivity will go through the roof, but when applied to your life outside of work, happiness and fulfillment do just the same. All it takes is a shift in thinking. Try the following for a few weeks and the time in your life will never be the same.5 ways to apply the 80/20 Principle to enhance your life:1. Do the 20% of your work that leads to 80% of your results: Track all the time you spend on projects each hour of each day for a week. How many of these things were necessary? How many got you closer to your goals? How many were a waste of time? How many could someone else have done? Pick the 20% of your tasks that yield 80% of the results and outsource or simply discontinue the rest. Wondering what to do with your remaining time? Enjoy life. I outsourced a significant portion of my work to two very reliable virtual assistants in India starting in 2006. Ravi and Vikash now do that 70 or 80% for me. At $3-5/hour it is very hard to beat. Check out [...] if you're looking to out source. Search "Virtual Assistant". Once you start outsourcing, you'll never go back.2. Locate the 20% of your customers who drive 80% of your profits: Find your top 20% customers (by profit, not revenue) and fire the rest. Yes, fire them. The goal is not to work your life away. It is to make a good living to enjoy your life. If you must work more, then list out the characteristics of your 20% customers and go out and find more of them. You will not believe how liberating it can be to fire a customer who's been a real pain in the ass.3. Prioritize the 20% of your friends who provide 80% of your support and enjoyment: If you apply 80/20 to your relationships you will surely find that a few people in your life provide the majority of your support, excitement, laughter and feelings of connection. On the other side, there is likely another 20% group of people who account for most your sleepless nights, tears, anger and frustration. If you don't want to feel this way, stop spending time around your bottom 20. Fire them and work on duplicating your top 20. This may sound a little calous, but it's not. It's practical. The quality of our life comes down to the quality of the people and experiences that fill it.4. Fill your life with the 20% of your experiences that provide 80% of your happiness: As humans, our two biggest priorities are to move towards pleasure and away from pain. As mentioned above, find the few people, things, places and experiences that provide 80% of your happiness, fulfillment, pleasure and excitement. Also find the things that cause you to feel the majority of your negative emotions. Focus your time on the top 20% and avoid the bottom 20% like the plague.5. Do the 20% of your workouts that lead to 80% of your physical gains: The majority of fitness results come from a small portion of most workouts. 80% of the muscle is built in the last 20% of the reps. Crossfit is a great example. The workouts are 7-14 minutes long on average but they provide more physical benefit than most hour-long workouts. Spending more time on something is not always a good thing. If you believe your workouts must take an hour then you'll likely miss a lot more of them. What if they only took 7 minutes, but that seven minutes really tested your limits? You're likely to show up a lot more often.I know this sounds simple. But few people stop to actually do it. It is truly possible to spend the majority of your time doing the things that you love. The only way to get there is taking Pareto's 80/20 principle seriously. It will make all the difference.Do not let more than 3 months go by without performing a full 80/20 breakdown of all areas of your life (especially your personal life). It will only take a couple hours and those hours will likely save days before you know it... 80/20 in action yet again.Somewhere along the path of life, most of us were taught to associate fulfillment and worth with the number of hours spent-thinking the more the better. This has lead many of us to working aimlessly just to say we filled the day. This IS NOT the goal. The goal is be fulfilled, happy, efficient, effective and more than anything else, to enjoy life. Happiness is a daily right. It is not something we need to work our ass off for years to finally achieve. That is what Pareto stumbled on all these years ago. I encourage you to do the same.

I thoroughly enjoyed reading this book. It definitely challenged some long held beliefs. I am personally applying the 80/20 thinking to everything I am doing. Looking for things that are wasteful and sowing into areas of strength. Definitely a must read book.

As I looked back throughout my life, a lot of it did consist of the 80/20 principle. From the people I interacted with the most to my time working. It makes me wonder why some investment properties want a 20 percent down payment.

Good read

While the concept of the 80/20 principle is valuable and can be life-changing, the book itself feels unnecessarily drawn out. About 80% of the content is filled with repetitive ideas and excessive wordiness, making it difficult to stay engaged. The author’s writing lacks clarity and conciseness, leaving readers feeling mentally exhausted rather than inspired.That said, the central idea is worth exploring, but you might find more value in summaries or alternative resources that deliver the message more effectively.

Some people have cynically commented that you only need to read 20% of this book, and the rest is all repetition.Those people do not actually understand the fractal nature of the 80/20 principle - how pervasive it is, or the extent to which you really need to immerse yourself in these concepts. Their opinions are worthless.I first read this book in 2003. I got to page 14 and Richard was explaining how 80/20 is closely related to chaos theory. I suddenly had an epiphany - making realizations that weren't even explicitly stated - and realized that inside every 80/20 is another 80/20, and another and another. 80/20 is fractal!Suddenly I looked out the window and saw 80/20 EVERYWHERE - in the trees, in the street, in the carpet in my house, in nearly every column of every spreadsheet in my business. Before I'd barely seen it at all, and even then only in the rear view mirror. After, I saw it everywhere all around me.At the time I was just starting to crack the code on Google AdWords, and I realized 80/20 is the key to pretty much everything in AdWords. And in marketing itself. 80/20 became my secret weapon. It was the backbone of AdWords and I included an 80/20 chapter in my very first ebook, "Definitive Guide to Google AdWords" which eventually became Entrepreneur Press's "Ultimate Guide to Google AdWords" which is the world's #1 book on internet advertising. It also inspired my book "80/20 Sales and Marketing."Richard makes a key observation, which is the difference between 80/20 ANALYSIS and 80/20 THINKING. Analysis is backward-looking. 80/20 Thinking is forward looking. When you know, in advance, that whatever you do is going to be 80/20 and nothing you do can change that, you artificially stack the deck to favor early successes. You kill your runts faster. You search for patterns that most people miss, and shortcut months or years of failure.Richard also delves into many subtleties of how 80/20 manifests in business, and how most businesses are losing money every time they sell 20% of their product line. This is a very big deal.I'm now reading this book, 13 years later, AGAIN (not sure how many times I've cracked it) and it's still producing new jewels. Yes, you can read 20% of this book and it could still potentially change your life. But if you understand 80/20, you should read that kind of book 5 times and you can be nearly certain that you'll get 10X your time investment back every single time.When Richard starts getting philosophical near the end about this applying to relationships and whatnot, don't give in to the temptation to think he's over-reaching. He's not. 80/20 is a fundamental axiom of cause and effect, one of the great secret laws of the universe.I've read a LOT of great books but this one tops the list. It's been worth many millions of dollars to me in my career.