💼 Elevate your style game with power, precision, and purpose.
Aveda Men Pure-Formance Grooming Clay delivers a strong, all-day hold with a matte finish in a lightweight, 2.5 oz formula. Designed for versatile styling on damp or dry hair, it’s 100% vegan, Certified B Corp, and cruelty-free, making it the go-to grooming essential for the modern, eco-conscious professional.
K**R
Strong hokd
Works great. Strong smell though.
S**R
Styling
Works great
P**Z
Nice grooming clay
Product arrived promptly! Thanks!!
R**L
Not greasy. Not perfumed. Not heavy.
Not greasy. Not perfumed. Not heavy. I apply one large drop to the palms of my hands and then rub my palms together until they are covered with this grooming clay. Then I rub my hair with my palms. Then I lightly brush my hair. That’s it.
B**8
Only product that works for me
I love this product. It holds my hair when others do not. Also, smells amazing! 10/10.
T**Y
Hair product
Works well and doesn't make hair weighed down. Perfect for what I needed.
J**M
Love the product
My husband has used this for years and loves it.
S**E
All day hold without ANY shine!!
I have been using this product for about 3 years now!! I am a 34 year old male who has found his "holy grail product"I basically just need a simple product that will raise up my hair in the front.Duration: The hold will last 12 hours. I have slept with this product and the next day my hair needs slight fixing up. I typically re-administer more product the next day.Consistency: THICK- super thick. You only need a small amount and it will do the job. One jar will last me one year. Keep in mind that I only style the front of my headProduct drying: The product dries instantly. I have black hair and something I need was a product that did not leave white flakes. I do not want to walk around looking like I have dandruff! This product leaves no residue and leave a nice matte finish. At times you really have to work it in to make sure there are no white speckles in your hair.Texture: Thick, not greasy, kinda waxy. No shine.* attached photos are after having product in hair for 8 hours