Clairol ProfessionalBeautiful Collection Hair Color, 40w Amethyst, 3 oz

Doesn't cover grey at all and washes out after 2 shampoos at best

Colors nicely

The product worked well for what I wanted!

I had to switch from demi-permanent and permanent hair color because they were getting so brassy on my aging, increasingly gray, curly, coarse-ish (caucasian) hair and making my hair look dull. Also, as you get older you don't want such a contrast between your hair color and your face -- IMO it just makes you look older. And I'm not willing to spend hundreds of dollars on getting natural-looking highlights, so this is the best option for my needs & my budget.This product isn't a miracle-worker by any stretch, but it works great for me in terms of covering my gray without making my hair look matte and dull. The gray hairs that get covered look shinier & like highlights. I mix a variety of colors to get the desired result: right now I'm using 6N and 4A on my naturally medium/dark brown hair which used to have natural reddish/gold highlights. I used to add 6G to try to mimic the reddish/gold, but it ended up adding an unnatural cast. Likewise I'll sometimes add 3W, but usually just stick to 6N & 4A.Of course you have to reapply fairly often because it does wash out, but I'm definitely willing to deal with that annoyance in exchange for more a more natural, less heavy-looking color.

Je valide

Lovely product, doesn’t seem to have damaged my hair. Can be drying so you will need to keep hair moisturised, especially in the winter. I would advise only to use if hair is healthy.