In 1983, Casio launched the shock-resistant G-SHOCK watch. This product was the result of Casio engineers who break the notion of delicate jewelry that needs to be handled with care, and challenging to create the world's toughest timepieces. Using a triple-protection design for parts, modules, and cases, the G-SHOCK is a revolutionary watch that does not interfere with strong impact or vibration. Its practicality was immediately recognized, and its unique appearance embodies functionality became widely popular and explosive sales in the early 1990s. G-SHOCK uses new sensors, solar powered radio control technology (description below) and new materials for improved durability. G-SHOCK brand has always adopted the latest technology and continued to exceed the traditional thinking of timepieces, and became Casio's watch-flagship brand.
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