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Gad Saad is a Canadian evolutionary biologist and professor of marketing at Concordia University. He is also the author of The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. In his book, Saad explores the evolutionary origins of human consumption and how our modern consumer culture has been shaped by our ancestors' drives to survive and reproduce. So why should someone buy Gad Saad's book? For one, it's a fascinating read that will leave you with a greater understanding of why we consume the things we do. But more importantly, it will help you to be a more informed and conscious consumer. By understanding the evolutionary roots of our consumption patterns, we can make more informed choices about what we buy and why. If you're looking for a book that will change the way you think about consumption, then Gad Saad's The Consuming Instinct is a must-read.

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