Cocoa Hydrating Color Depositing Shampoo - Brightens and Tones Faded Semi-Permanent Hair Dye, Prevents Fade, Extends Color Service for Treated Hair - 8.5 Oz.

I got my hair bleached and had platinum blond, but I wanted something a little more "golden", the Lemon version did just that, its always scary to mess with your hair job, but I think you just got to pick the right tone. I combined it with a purple mask conditioner to cool down some of the bright tones, and the end look was what I wanted. Gave me nice shine with golden tones.

The Red tends to lighten my hair to a more strawberry blonde, so I tried the Cherry to get more of an auburn. It doesn't leave a purple tint like darker red dyes do. I do NOT dye my hair, so I don't use it to lengthen already dyed hair color, and just wanted this to replace the ARTec henna rinse that I used quite a few years ago (discontinued) to just add a bit more red pop to my hair. I have orange/copper strands already naturally mixed with the brown in my hair, and it's considered 'virgin' because I don't use any product and let it air dry; it doesn't pick up dyes because it's not porous from the damage that can do.I leave a generous amount in my hair for quite a while during my bath to let it soak in as much as possible, and it DOES stay in enough to leave some color. Takes a few washes (I do not wash it every night) for it to completely come out. I wish it stayed in as well as ARTec did, but it does leave a dye in my hair. Unfortunately, it really dyes my scalp, too! I look like I have a sunburn if my hair parts. It's not a huge issue, though.As another note, it smells wonderful and is an awesome conditioner. I have long hair and do not need to use extra conditioner after washing with this to control tangles.

I had the ends of my hair bleached and dyed red a while ago, and I was kinda sad cause red doesn't last too long, and I'm always left with crappy orange color within the same month (i've done it a couple times these past few years). My hairdresser recommended this product and I'm absolutely in love with it. I don't think I'm ever using actual dye again! When my hair's looking a bit too orange-y, I just wash those parts with this product , leave it for about 10 minutes and rinse it, and that bright red that I love so much comes right back! Only have to do it every week and a half/two weeks if I'm washing my hair every day or every other day. Will keep buying when I run out!Little tip: wear gloves while using this product, or your hands will be dyed pink for a good part of the day. That's how strong this product is lol

Barely any color payoff. However, shampoo did a nice job lathering/cleaning/rinsing, etc..

I'm a natural redhead, but my hair is fading as I get older. Salon highlights are pricey and don't last long, so I've been looking for something like this to give my hair color a boost but still look natural. I bot the RED color because the description states it is for bright red and red brown tones. I steered clear of the MARIGOLD color as I didn't want to end up with 'I Love Lucy' orange hair and I didn't want burgundy hair so I steered clear of the CHERRY color.I like the product, but the RED left burgundy highlights in my hair....I wasn't expecting that from the RED color and it did NOT look natural. I bot a bottle of the CHESTNUT and mix 2-3 parts CHESTNUT with 1 part RED, and I really like the result. I use it twice a week, and regular shampoo the other times.The shampoo does NOT appear to cover any of my white/gray hairs....just the hair that is still red. I'm not trying to look 20 years younger....I just don't want to look so faded, so I am happy with this result.

Not impressed. Doesn't seem to leave any color. I have copper colored hair and have had it this color for 10+ years and thought I'd buy a shampoo that could be my in-between dyes product. We all know that feeling of not wanting to dye your hair because of the damage it puts on your hair. So I read the reviews and thought it would be good alternative to dying my hair again and maybe making the color more vibrant without all the damage that comes along. Anyways, point being it's a very drying shampoo. I can't believe it's advertised as moisturizing because it's made my scalp itchy and dry. I've used other products in the past that have worked so much better but I thought this was priced right and unfortunately you don't even get what you pay for. Very disappointed and debating sending back but I might just trash it.

I let my hair go gray during covid like so many other ladies, but I did not want any sign of yellow in my hair. My hair dresser told me about this product, and its absolutely great, all natural and no sign of purple or yellow in my hair. Very good product.

I'm a natural strawberry blonde however as I've gotten older, it isn't as bright and seems to be fading. I've tried coloring my hair but it's just not for me. This has provided me with the brightness that I thought was gone. I just purchased the conditioner and I'm excited to try both although I'm not sure I need it. The shampoo is great!

Barley works on medium to dark hair.