








🚀 Own the moment, master the frame — Sony Alpha 7 IV, where pro vision meets next-level versatility.
The Sony Alpha 7 IV is a powerhouse full-frame mirrorless camera boasting a 33MP backlit sensor, advanced real-time Eye AF for humans and animals, and professional-grade 4K 60p 10-bit video recording. Designed for hybrid shooters and content creators, it features a refined ergonomic body with a 3.69M-dot EVF and a fully articulating touchscreen. Dual memory card slots, fast hybrid autofocus, and direct USB-C live streaming make it the ultimate tool for professionals demanding exceptional image quality and seamless workflow.

















| ASIN | B09JPCB3WR |
| Age Range Description | Adult |
| Aperture modes | F1.8 |
| Are Batteries Included? | Yes |
| Aspect Ratio | 16:9, 4:3 |
| Auto Focus Technology | CIF |
| Autofocus | Yes |
| Autofocus Points | 46 |
| Available Memory Slots | 2 |
| Best Sellers Rank | 8,319 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 13 in Mirrorless Cameras |
| Bit Depth | 10 Bit |
| Box Contents | A7M4, Rechargeable Battery NP-FZ100, AC adaptor, Power cord, Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, USB-A to USB-C cable (USB 3.2) |
| Brand Name | Sony |
| Camera Flash Type | Built-In |
| Camera Lens | telephoto lens |
| Colour | Black |
| Compatible Devices | Sony |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Sony E |
| Continuous Shooting Speed | 10 FPS |
| Country of Origin | China |
| Customer Reviews | 4.6 4.6 out of 5 stars (661) |
| Data Transfer Rate | 10 Gigabits Per Second |
| Digital Zoom | 2 x |
| Digital-Still | Yes |
| Display Fixture Type | Articulating |
| Display Maximum Resolution | 3 inches |
| Display Type | LCD |
| Dots Per Screen | 3.69 millions de points |
| Effective Still Resolution | 33 MP |
| Expanded ISO Minimum | 50 |
| Exposure Control | Automatic, Manual |
| File Format | MPEG-4 |
| Flash Memory Bus Interface Type | Serial |
| Flash Memory Supported Size Maximum | 32 GB |
| Flash Memory Type | SDHC |
| Flash Memory UHS Speed Class | [UHS-I] |
| Flash Memory Video Speed Class | 4 |
| Flash Modes Description | Automatic |
| Flash Sync Speed | 1/200 ou 1/250 secondes |
| Focus Features | Hybrid |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Mirrorless |
| Generation | 4 UK |
| Hardware Interface | Bluetooth |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image Stabilization Type | Digital, Optical |
| Item Type Name | Mirrorless Camera |
| Item Weight | 987 Grams |
| JPEG Quality Level | Basic, Fine, Normal |
| Lens Construction | Multi-coated |
| Lens Type | 50mm |
| Manufacturer | Sony |
| Manufacturer Part Number | ILCE7M4B.CEC |
| Maximum Aperture | 3.5 f |
| Maximum Display Resolution | 33 MP (approximation based on image sensor resolution) |
| Maximum Image Size | 33 MP |
| Maximum Shutter Speed | 1/8000 Seconds |
| Metering Methods | Evaluative |
| Minimum Shutter Speed | 1/4 Seconds |
| Model Name | ILCE-7M4 |
| Model Number | ILCE7M4B.CEC |
| Model Series | Alpha |
| Movie Mode | Yes |
| Network Connectivity Technology | USB, Wi-Fi |
| Night vision | No |
| Number of Diaphragm Blades | 5 |
| Optical Zoom | 2 x |
| Phase Detection Sensor Points | 1 |
| Photo Sensor Size | Full Frame (35mm) |
| Product Features | Video recording |
| Real Angle Of View | 64.3 Degrees |
| Rear Webcam Resolution | 33 MP |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10 Seconds |
| Sensor Type | CMOS |
| Series Number | 7 |
| Shooting Modes | Automatic |
| Skill Level | Professional |
| Specific Uses For Product | Videography, Photography |
| Supported Image Format | JPEG, MPEG-4 |
| Total Still Resolution | 33 MP |
| Total USB 2.0 Ports | 1 |
| Total USB 3.0 Ports | 1 |
| Total USB Ports | 1 |
| Total Video Out Ports | 1 |
| Touch Screen Type | Capacitive |
| Unit Count | 1.0 count |
| Video Capture Resolution | 2160p |
| Video Output | HDMI |
| Viewfinder Magnification | 0.70x |
| Viewfinder Type | Electronic |
| White Balance Settings | Auto, Cloudy, Color Temperature, Custom, Daylight, Flash torch, Fluorescent, Incandescent, Kelvin |
| Wireless Technology Type | Bluetooth, Wi-Fi |
| Write Speed | Scatto continuo: 10 fps, Registrazione video: circa 100 MB/s |
| Zoom | Optical Zoom |
A**E
Amazing camera!
After moving to the Sony FX3 for video, I decided to switch to Sony for photography, and well, wow! This is a fantastic camera, I’m using it currently with the standard f1.8 38mm lens and the f1.4 85mm g-master lens and I’m blown away, even with the “standard lens”, but stick a g master lens and it goes up another 10 notches in image quality. It’s not cheap, but it is very good. The eye tracking is decent and can make it easier to get in focus shots, especially if the subject is moving, I’ve used it with human and dog subjects and it really has performed well. You don’t get much in the box, the charger, a strap and a battery, I opted for body only since I had lenses for the FX3 and wasn’t interested in the kit lens since I mostly use prime lenses. It’s not light by any stretch, but it feels sturdy with a metal housing and exudes quality. It can take a full size SD card (just make site it’s fast enough) and also cfexpress type a cards, so there’s options there as well.
N**A
The perfect hybrid workhorse, if you can live with the crop
I upgraded to this from my old A7III because I needed something that could handle both high-res product shots for work and decent video for my own projects, and this thing is a beast. The autofocus is genuinely sticky—I can wave a product in front of the lens or turn my back to the camera, and it instantly locks back onto my eye the second I turn around. It’s miles ahead of the older models where you’d have to pray it stayed in focus during movement. The video quality is stunning, especially the 10-bit color which lets me actually grade my footage without it falling apart. I was worried about the overheating issues people talk about, but I’ve run it for 45-minute interviews in 4K without a single warning, though I do keep the screen flipped out just in case. The "Active" stabilization mode is a lifesaver for handheld shots; it adds a tiny crop, but it smooths out those micro-jitters so well I've stopped bringing my gimbal for quick run-and-gun shoots. That said, the 1.5x crop when you shoot 4K 60p is the only real annoyance. It basically turns your 24mm wide lens into a 35mm, so you have to plan your lenses accordingly if you want slow motion. But honestly, for a camera that does photo and video this well in one body, it's a trade-off I'm willing to make. If you're on the fence between this and the SIII, get this if you need the megapixels for photos; you won't regret it.
C**N
Great Camera
Works well. Good size and comfortable to use. Focuses well and has facial tracking. ISO good, noise doesn't creep in until around the 5000 mark but noise reduction can easily fix that. Good value for money.
J**S
Great for video and photography
Good upgrade, used for photography and videography and with the likes of a cage and some extra accessories this is brilliant value for money compared to something like FX3
E**S
Great camera
Value for money, quantity and massive amount of lens to choose from.
M**W
Good
Good
Z**K
One of the best cameras
There’s so many good features about the Sony a7IV, the autofocus is brilliant, it has two SD card slots making it perfect for long days of photo or video capturing, all round a great camera definitely recommend
J**B
Caution: Not A Professional Camera!
A word of warning to my fellow photographers and videographers, please do not buy this camera if it is to become a part of your professional income. This camera is not suitable for a professional workflow and will likely cost you money in the long run due to its poor quality overall. It has major build quality issues and feels considerably cheaper than other brands at this price point, with a misaligned media card door, a loose battery compartment door, and a flimsy low quality display to name a few. Worse than all of this, is the completely unforgivable overheating, which renders the camera completely useless in less than 10 minutes of 4k 25fps video recording, if you happen to get a bad unit as I did… This camera will either lose you a client, ruin a job, or simply break down when you need it - costing you more than it’s worth. If you are using cameras to make money at commercial shoots or weddings, I urge you to spend a little extra on something more reliable such as the A7S3 OR consider a brand like Nikon, Panasonic or Canon instead. I’m a Sony shooter and have no bias here at all, but this product is shambolic and I’ve returned mine within 3 days. Save yourself the trouble, please!
U**K
Tavsiye ve araştırma sonucu karar verdim,fotoğraf odaklıyım,video çekmiyorum,GM 20-70 f2.8 lens de aldım,aklımda tak/gez var yalnız lens de oldukça ağır,yoracak ama oturaklı da duruyor,şu an ayarlarını kavramaya çalışıyorum,kargo süreci sorunsuz du…
T**G
Jammer dat mijn bestelling plotseling word geannuleerd. Helemaal blij met een mooie, 2e hands prijs en dan dit..
I**A
Jag är jätte jätte nöjd
D**E
TOP! venendo da canon la differenza si vede eccome, sicuramente più complessa ma con qualità estremamente alta
J**T
Super appareil photo à ne pas mettre entre les mains d'un néophyte en photographie qui se limitera au mode "Auto" tellement ses possibilités sans limites sont nombreuses. Il faudra alors passer par le manuel, uniquement téléchargeable, à apprendre par coeur pour en tirer le meilleur. Le manuel d'utilisation fourni n'est pas suffisant et se limite à la mise en route de l'appareil. Mes recherches pour trouver un vrai manuel écrit en français par un expert en la matière ont été vaines, y compris sur Amazon. Si quelqu'un sait où en trouver, je suis preneur.
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