eMarketing eXcellence: Planning and optimising your digital marketing (Emarketing Essentials)

With this latest edition, Chaffey has shown once again that he is the master of eMarketing text books.Written in easily understandable language with many case study illustrations it should be regarded as "the bible"for budding eMarket entrepreneurs. Students studying eMarketing will find it an invaluable source of informationand inspiration. As world chief examiner in Internet Marketing for the London Chamber of Commerce International QualificationsI recommend this text book as core reading material. Prof. Robert Brooks Ph.d.

This is a great book - very simple to read and understand, explaining complicated concepts and strategies well.The authors are clearly enthusiastic and knowledgable on their subject areas and it's pretty up-to-date considering how fast technology is moving. I would expect to see another edition in a couple of years however.

All fine!

Not a good buy.

ggood product