Pure CosmeticsPure Illumination Lip Gloss - LED-lit Applicator w/Side Mirror - Non-Sticky, Moisturizing & Hydrating Lip Glosses - Soothes & Protects Dry Chapped Lips (Wine Berry)

Great colors, lots of shimmer, moisture and lasting power! Not too sheer - true to color even in this lighter shade! Very pleased. Soft and moisturizing rather than greasy, sticky or tacky. Hydrates longer than the color and shine last but even they stand up to beverages and snacks, even a light meal. And it's clean!!!While the mirror has come in handy, niether the light or mirror are necessary... With inflation on everything, simple packaging and passing cost savings on without sacrificing great quality would be outstanding.

I LOVE this color of lipgloss and have ordered it many times, but this last one I received has an “old” taste to it. Must have been old!

This literally feels like a blanket of coziness on your lips. They feel so pampered and protected. I knew that lanolin was a fantastic natural moisturizer, but had never used it before. The light and mirror are an added bonus but I honestly didn't buy this for that reason. A review I read said they couldn't switch off the light and it was super bright. Maybe theirs was faulty, but there is a button on the top of the wand that switches it on and off. It is very bright though, lol.Some were put off by the smell or taste, and yes it is a little "different" to the regular big "luxury" or drug store makeup brands. It smells natural! No artificial vanilla or birthday cake type scent. So, if you don't like the natural smells, then avoid this product. However, the moisture and pampering effect it offers vastly outweighs the taste/smell. I'd say go for it! Especially if you live in a cold or very dry climate where chapped, dehydrated lips are a regular thing. As for staying power, I'm not too sure yet. If I remember, I will edit the review to let you know. Personally, I don't like eating or drinking while wearing anything on my lips anyways, so re-application isn't an issue for me.The shade I got was "Shimmer" and it's a lovely, delicately shimmery pale pink. Very subtle color so good to go for if you're a bit shy about colors and just want to try out the formula. The ONLY reason I give 4 stars is that it'll take me time to get used to the scent (I have some silly adhd sensory issues). That's it. Again, moisture pay-off, and performance far outweighs this factor!!Thanks for reading, and I hope you enjoy it as much as I do!

Never sticky and super moisturizing. I’ve been using this for years and everyone I introduce it to becomes obsessed as well. Get it.

Quality lipgloss with a mirror and a light one more cut a girl ask for

I love love love this gloss. I have sensitive skin and most lip glosses and even chapstick irritate them, but this gloss do not. It's moisturizing and the colors are pretty. + they last forever! 100% recommend.

I like the light, but the gloss doesn’t say on very long, and those colors didn’t show up on my lips. I ordered the wine berry which I thought it would show up on my lips, but it comes on so light. I also ordered the coral, and that’s even lighter. I’ll just where them when I don’t feel like putting lipstick on.

I received the lipgloss yesterday and it’s a nice color. However, it’s a bit tacky feeling on my lips. Also, sadly, I didn’t realize until today that the tube is cracked at the top and product bubbles out the top every time I put the brush back in the tube. I’ll keep and find tape to try to seal the tube, as it’s more of a pain to try to return it.