Next Generation Retail: How to Use New Technology to Innovate for the Future Paperback – February 28, 2023

As a marketing copywriter largely focused on consumer brands, I found Next Generation Retail super helpful in understanding the “post-Covid” consumer’s mindset, needs and behaviors. I’m not terribly familiar with things like blockchain and the metaverse but the authors made this new territory less intimidating and enlightened me on how to market to Gen Z, Gen Alpha and beyond.Next Generation Retail is easy to read and chock full of examples and practical applications of innovative marketing techniques from livestreaming to NFTs to social commerce. The authors have let us into their vast knowledge and experience and allowed us all to benefit.I highly recommend Next Generation Retail to all marketing professionals who want to better understand and capitalize on today’s retail landscape.

When Deborah Weinswig comes into your living room, and beach chair, to tell you what the future retail looks like, curl up!!Always with clear vision and astute insights, this team brings concrete examples, real data and actionable recommendations! No academic pontificating here!!Highly recommended!

Next Generation Retail offers comprehensive insights and practice advice for the current (and recently tumultuous) retail landscape. The authors clearly understand the challenges facing retailers in the post-COVID era and offers innovative, clear solutions to help businesses succeed.The author's emphasize the role of technology in retail, and the provide examples of how businesses can leverage technology (NFTs, Metaverse, livestreaming) to improve customer experiences and drive sales.

This is a great read for people interested in the retail sector - lots of topics covered, all with a focus on new technology. With a background in the entertainment industry, I was particularly interested in the chapter on content driven commerce and how the entertainment and retail industry continue to move closer towards each other.

I thoroughly enjoyed this book, particularly the global perspective.