The Boron Letters

This book is very good, It seems to have a lot of real open heart wisdom from Father to son, and it's "street" wisdom, witch is always good.And street wisdom from Gary Halbert, is just brilliant.I know there are some Copywriting veterans here on reviews of this book, but for a beginner as I am, I recommend for a depth understanding on direct marketing the book (i actually wrote a review here at amazon on the book): AMA Complete Guide to Small Business Advertising Hardcover – 1 Dec 1994 Joe Vitale.

Brilliantly written and very easy to read.Halbert's writing style is just hypnotic. You can see why he was at the top of his game when it came to writing excellent copy.Not only does he provide lessons on marketing and copy, but on life itself and how to be successful in all that you do.I highly recommend this to all budding copywriters and all of those looking for an interesting read.... I would even go as far to say that anybody who reads this book will not fail to learn something, whether its in business, marketing or life.

I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.These letters date back to 1984 so don't expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life.Even by then Gary Halbert was a legendary copywriter and direct marketer who had lived a roller coaster life. He published a popular marketing newsletter and has been an inspiration to many of the top copywriters of the last 30 years.The letters are in some parts a ramble about his life in prison and the life lessons he has learned. Sometimes they contain personal comments about his family. At other times, they focus on explaining how he had managed to be so successful. The letters are not edited so you have to go wherever he takes you. His son, Bond Halbert follows up with his own comments to give his thoughts on the advice he received from his father and updates the ideas to the days of the Internet and emails.If you want a pure marketing guide, this book isn't for you. It even takes its time before it starts talking about marketing.The book covers:- How to select the best list to use.- How to train yourself in copywriting including the books to read more than once.- How to select a market worth pursuing.- How to create an information product, even when you know nothing about the subject at the start.- The A and B piles and why it's vital to pass this first test. Halbert was very firm on this while other copywriters favour teaser copy in some situations. The right thing to do is to test it.- How to use grabbers to gain attention.- How to induce guilt to reply using stamped return envelopes.- How to prepare to write the copy.- How to improve your copywriting skills.- How to use "eye relief" to keep people reading your copy.- And moreThis is a hard book to assess and rate. Gary Halbert was a great copywriters and his insights are valuable. So too are his lessons on life, even if you don't agree with a few, they make you think.Halbert himself recognises his "babblings are getting too random". This is the problem if you want to learn copywriting. There is little structure and he doesn't delve in as deeply as I'd want when he finds an interesting issue.3 or 4 stars? I think I'm probably at the 3.6 level so I should round up.If you're a business owner who wants to learn copywriting, there are many books that will give you a more structured approach. If you're a copywriter, you should probably read it as part of your continuing education but it's a book of nuances rather than theories, concepts or direction. You should also read the Gary Halbert Letters.I'm left wishing there was a better copywriting book by Gary Halbert . There is a book called "How To Maximum Money In Minimum Time" but I haven't seen it or read it and it's a bit expensive to buy on spec.Paul Simister, a business coach who helps business owners with disappointing marketing, to get unstuck.

Not only a great book on copywriting but some solid nuggets of life wisdom to be found here - v enjoyable and insightful read

5 stars for Gary Halbert's outstanding book. Not just great copywriting and marketing advice, but some great life advice too.

Interesting book, but felt that the short updates from Bond were not really up to date enough. Concepts still valid though.

Gary Halbert was probably the best direct marketer and copywriter of the 20th century.In this exceptional book made up of letters from Gary to his son, Bond (himself a top copywriter and marketing consultant), he imparts his lifes wisdom.The letters were sent from the Boron Federal Prison and the original letters have become a cult classic.What makes this book so special is the updating of the letters in the form of a commentary by Bond telling how they apply today.From the basics of copy to what really gets people to buy to lessons from some of Gary's top converting offers (which led to billions in sales), the Boron letters is a must read.This is a must read for any student of marketing or indeed life... and that's no hyperbole!

Lot’s of great life advice and a real insight into how direct response marketing works; from picking a hungry crowd to financing new ventures and much more!

I really enjoyed this book, written in prison, to his 16-year old son, who adds valuable insights. Highly recommended for anyone interested in marketing. Don't we really market ourselves every day, whether we like it or not? Highly recommended. Kevin Thomas Morgan

Se você quer crescer pessoalmente e ganhar dinheiro este é o livro que vc precisa, ensina tudo desde saúde a marketing

Por todos los consejos, la escritura, viví cada una de las cartas y claro que voy a tomar alguno de estos consejos para escribirMil gracias

Para todo aquel que se dedique (o quiera dedicarse) a la redacción publicitaria (copywriting), en este libro encontrará inspiración y aprendizaje.

Das Buch wurde im genannten Zeitraum geliefert, ist unversehrt angekommen.