

it's Pure Genius! You will love the improved shape improved feel and extra coverage in our Maidenform Pure Genius T-Back Bra with Lace!Smartzone cup technology that lifts and shapes from the bottom of the cup all the way up to the underarm. Extra coverage for youthful lift and shape. Soft fully adjustable T-back straps. Smoothing wing that comfortably eliminates back bulge. Lace accents for added femininity. Front close. Underwire. Review: OMG! I am a bra hater, who LOVE this bra! - I am a 38 DD large-busted gal, who needs good support, that DOES NOT cause me pain. I have pinched nerves in my shoulder from an accident years ago. Regular bras straps fall in the center of my shoulder. That pressure creates pain. That pain snowballs into Migraines. A vicious circle! Previous underwire bras gave support but, after a short time, made me feel I couldn't take a deep breath. Have tried sport bras. They too, pull on my shoulders and create the cascade of pain and migraines. So, I have been braless unless, I absolutely, positively, had to wear one, under a dress for church, or public viewing. FOUND THIS WONDERFUL BRA and everything changed! Because it is T-Back, the straps sit closer to the neck. Because of the deeper front cut of the bra, and the pairing of soft lace in the back, it gives more freely allowing comfortable breathing. The underwire construction carries the weight of my girls - not the straps. I am supported in comfort! I have worn this bra 10 straight hours, without any issues or pain. No migraines. Never wore a front closure before. That gave me a bit of challenge, at first. Easy, once I got the hang of it. Just got another one in pink and hunting for other colors. Wish I had this bra when I was younger. Would have saved me years of pain and suffering. Review: Well-made bra that fits and lasts! - Absolutely love this T-back bra and have purchased it many times in various colors. With this one, forget slipping bra straps. It is extremely well made and washes beautifully in a small mesh bra-bag--comes out like new. I have one in the navy color which has a different back design that I don't care for, so that has limited my purchases to certain colors. I hope the company continues this design in the future.
| ASIN | B018AP77YS |
| Age Range Description | Adult |
| Apparel Closure Orientation | Front |
| Apparel Closure Type | Pull-On |
| Back Style | T-Back |
| Best Sellers Rank | #1,494,525 in Clothing, Shoes & Jewelry ( See Top 100 in Clothing, Shoes & Jewelry ) #8,275 in Everyday Bras |
| Bra Cup Coverage | Full Coverage |
| Bra Design | T-Shirt |
| Bra Function | everyday |
| Bra Padding Level | High |
| Bra Shape | full_coverage |
| Brand Name | Maidenform |
| Care instructions | Hand Wash Only |
| Closure type | Pull-On |
| Color | Latte Lift |
| Customer Reviews | 4.4 out of 5 stars 1,210 Reviews |
| Fit Type | fitted |
| Garment Size Country | United States |
| Inner Material | Nylon,Elastane |
| Material Opacity | Opaque |
| Material Type | Nylon,Elastane |
| Model Name | Pure Genius |
| Neck Style | V-Neck |
| Number of Items | 1 |
| Occasion Type | Birthday, Wedding |
| Pattern | Solid |
| Product Care Instructions | Hand Wash Only |
| Seasons | All |
| Sleeve Length Description | Sleeveless |
| Sport Type | Outdoor Lifestyle |
| Strap Type | Adjustable |
| Strap type | Adjustable |
| Style Name | Full Coverage |
| Style Number | 07112 |
| Support Level | Light Support |
| Total Product Quantity | 1 Count |
| UPC | 761350132925 |
| Underwire Type | Underwire |
| Underwire type | Underwire |
| Unit Count | 1 Count |
D**Y
OMG! I am a bra hater, who LOVE this bra!
I am a 38 DD large-busted gal, who needs good support, that DOES NOT cause me pain. I have pinched nerves in my shoulder from an accident years ago. Regular bras straps fall in the center of my shoulder. That pressure creates pain. That pain snowballs into Migraines. A vicious circle! Previous underwire bras gave support but, after a short time, made me feel I couldn't take a deep breath. Have tried sport bras. They too, pull on my shoulders and create the cascade of pain and migraines. So, I have been braless unless, I absolutely, positively, had to wear one, under a dress for church, or public viewing. FOUND THIS WONDERFUL BRA and everything changed! Because it is T-Back, the straps sit closer to the neck. Because of the deeper front cut of the bra, and the pairing of soft lace in the back, it gives more freely allowing comfortable breathing. The underwire construction carries the weight of my girls - not the straps. I am supported in comfort! I have worn this bra 10 straight hours, without any issues or pain. No migraines. Never wore a front closure before. That gave me a bit of challenge, at first. Easy, once I got the hang of it. Just got another one in pink and hunting for other colors. Wish I had this bra when I was younger. Would have saved me years of pain and suffering.
D**E
Well-made bra that fits and lasts!
Absolutely love this T-back bra and have purchased it many times in various colors. With this one, forget slipping bra straps. It is extremely well made and washes beautifully in a small mesh bra-bag--comes out like new. I have one in the navy color which has a different back design that I don't care for, so that has limited my purchases to certain colors. I hope the company continues this design in the future.
K**R
Pretty good under a halter
This is my second order of this bra, but with a larger cup size. Overall it's pretty good, but throughout the day, I end up spilling out and it just looks a bit awkward under a shirt.
A**R
Comfortable and well-constructed bra
Ordering bras online is always a crapshoot. They look great on the adorable svelte models in the photos, but in the real world of less-than-perfect women (which is most of us), it's taking a leap of faith and buying a pig in a poke. When my order arrived--black, size 38C--I put off trying it on for a day. When I did I warmed up to it pretty quickly. The size was just right. The cups are smooth and satiny; they hug the breasts just right and there's no spillover (the wider band might have something to do with that). The straps are a bit wider than on most racerbacks, and have good elasticity. The undewiring is most comfortable and I can almost forget it's even there. I wore it for 16 hours straight and can honestly say it was unobtrusive--an unusual way to describe a bra, but the word fits. I'd definitely buy this again.
J**M
So comfortable and perfect under tshirts
I love racerbacks with front close because they are easy to put on and the straps don't fall down. I'm a super active Mom and nurse and I never have to worry about a strap falling off my shoulder. The sides don't give me back fat either. I don't know why more companies don't make this style. Love it so much I'm ordering more!
C**R
Runs small
I got a 36 DD and it ran small. It felt more like a D rather than a DD. Itโs a cute bra, though.
S**S
Like
Like
P**R
Great racer back bra!
I'm very happy Maidenform still makes this bra. The fit is comfortable and is perfect to wear under "racerer back" style tank tops and sleevless tops that are cut in narrow on the shoulders. The cups have the right amount of lining to conceal. I highly recommend.
Trustpilot
4 days ago
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