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📈 Master marketing like a pro with the ultimate industry bible!
Principles of Marketing (17th Ed) by Gary Armstrong and Philip T. Kotler is a globally acclaimed textbook offering the latest marketing theories and practical strategies. With a strong 4.3-star rating and trusted by professionals worldwide, this edition equips you with essential knowledge to excel in today’s dynamic marketing landscape.
| ASIN | 9352865618 |
| Best Sellers Rank | #1,359,265 in Books ( See Top 100 in Books ) |
| Customer Reviews | 4.4 4.4 out of 5 stars (139) |
| Dimensions | 7.99 x 10 x 1.85 inches |
| ISBN-10 | 9789352865611 |
| ISBN-13 | 978-9352865611 |
| Item Weight | 2.81 pounds |
| Language | English |
| Print length | 728 pages |
| Publication date | January 1, 2018 |
| Publisher | PEARSON INDIA |
D**O
The bible of marketing
Great book. It is a must!!
K**E
great ,, good as new
great
K**N
Poor printing
Very basic marketing information. Not the best printing, some of the words to the end is illegible
S**Y
Like new
Book is good as new!!
M**2
Fake book... not for sale in America
This book is illegal for sale in America! It comes from india! It took took weeks for me to receive and it is nit the same at the book sold in America !
N**M
Bad copy of the book
Dislike, I received my book with very bad situations and disappointed conditions ، that contain the cover and the first five pages were torn off with a scalpel
M**A
This book is perfect for understanding basics to advance in marketing. Although it's quite costly but it's worth it. Product comes quite earlier than expected and with good packaging. Totally satisfied.
M**D
En fr: J'ai reçu le livre le 5/10 pour le 6/10 donc du côté de la livraison c'est parfait. Le livre était très bien emballé avec du papier bulle et est bien fidèle à la description. Je suis vraiment satisfait de cet achat, je mets 5 parce qu'il n'y a pas de 4,5, mais sinon il n'y a rien à redire je le conseille. In Eng: I received the book on10/5 for an initial delivery on 10/6, so on this side it's perfect. The book was very well packed with bubble-wrap and is faithful with the description. I'm very satisfied of this purchase that's why I put 5 stars, I really advice this book.
S**L
Thanks the Book is very useful for MBA students 😊
I**S
It's a comprehensive take on the various aspects of marketing. Useful for anybody who wants to read something useful.
S**S
excellent with classic example
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