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Strategic Marketing Management, 8th Edition

Name: Strategic Marketing Management, 8th Edition
SKU: 8109639
Price: 3485.63 TWD
Availability: InStock

Product ID: 8109639

NT$3485

Duties & taxes included

In stock

Sold byAmazon TaiwanDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

Specifications

Best Sellers Rank	#650,589 in Books ( See Top 100 in Books ) #1,565 in Strategic Business Planning #1,758 in Systems & Planning #2,268 in Marketing (Books)
Customer Reviews	4.4 out of 5 stars 77 Reviews

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